Use social media not only for unilateral push-communication but as a channel for the exchange at eye-level. Activate users instead of having only passive readers. Engagement instead of (only) coverage. In order to fully use the potential of social media, users should be involved in the dialogue. There are a number of options to activate…
With approximately 100 million active users and a valuation of 10 billion dollars, Snapchat is one of the most popular and currently most talked about mobile services. This messaging app allows users to take photos with a mobile device and send these to other users. The unique feature of this app is that the pictures…
The proportion of consumers who see promotional emails as a good option to learn about new offers and products has increased by 41.18 % since 2010. The proportion of those who tend to delete promotionalemails without reading them, has decreased by 28.1 % and the proportion of those who believe they are receiving too many…
There are many factors which influence the open rate in email marketing, including the right timing. On which day and at what time is the likelihood that a user opens a newsletter the highest? The initially sober-sounding answer is: there is no optimal send time. It depends on the individual case. We will show you…
The number of apps for the sending of messages on mobile terminal devices, especially Smartphones, is steadily increasing. The most used app continues to be email as confirmed by the current ARD/ZDF online study. The number of sent SMS on the other hand has fallen in 2013 for the first time after a long boom:…
Individualisation is one of the essential success factors in email marketing. A recent survey by Certona of 500 retail companies concluded that personalised emails can lead to a turnover increase of up to 412 % per opened email. Individualised email marketing contributes directly to turnover. No wonder that the development in email marketing is moving…
Apps are seen as the core of mobile terminal devices, such as smartphones and tablets. According to the ARD/ZDF online study in 2013, 44% of German-speaking online users have used apps. In the target group 14 – 29 year olds it is as high as 70 %. Apps are one of the most important channels…
Mobile marketing is important for PoS – 57.8% of German retail companies agree with this statement (source: artegic). Special feature of mobile communication: Smartphones allow fixed location retailers to locate devices and therefore establish a location-based real-time communication – provided that the user has given his consent. Geolocation is one of the most significant communication…
Customer demands and marketing competition are continuously growing. In direct digital marketing, it is important to lead a number of granular communications at different touchpoints and to do this in the most individualised manner possible for each user. This is not an easy task, as the recipient determines the location, time, channel and context and…
Email Marketing is the most used digital marketing tool in German retail. In addition, it also plays a major role as a sales driver in email marketing. One in three retailers now generated a quarter of their online turnover via email marketing, compared to 2010 when it was only 5 %. (Source: Online Dialogue Marketing…