Personalised email marketing offers increase customer loyalty and Return on Investment. However, many companies shy away from apparently complex data analysis procedures, which can detect preferences and provide suitable contents based on the personal data collected. There are many simple, obvious triggers for personal communication. We have compiled some of these occasions for you. In…
37.6 % of German retail companies focus on lifecycle emails in email marketing, a further 41.8 % are planning its use. This is illustrated by artegic’s recent study Digital direct Marketing in Retail 2016. In lifecycle email marketing, the customer is approached with the most suitable, individualised contents in every phase of the customer lifecycle.…
Email marketing and social media are elementary components of every online marketing mix. However, email marketing and social media are not only efficient as individual tools, but offer a number of possibilities to mutually complement each other. Part of this is the synchronisation and hierarchisation of the message content. We will show you how to…
With content marketing, the online marketing moves away from the traditional promotional communication. Instead, the communicated content in content marketing is created in such a way that it offers an added value to the user. The purposes of content marketing are manifold. Especially for brand manufacturers, content marketing proves useful to generate brand awareness. We…
Your recipients know best, which newsletters/mailings they like. A/B test have proven useful for this purpose. We will show you how A/B tests work and what you need to bear in mind. There is a multitude of factors, which need to be optimised in a newsletter or mailing, e.g. the subject line, the header graphics,…
Usability is often neglected in transaction email design. Complex listings of information in callous text emails are the result. This gives away potential, especially if the transaction email should also carry advertising. Transaction emails offer a great potential for marketing. In order to use this to the maximum, you should bear in mind a few…
Dispatching an email does not guarantee reception. When an email has been sent but not delivered, we speak of email “bounces”. The goal of email marketing is to keep the bounce rate (proportion of bounces in the number of targeted email addresses) as low as possible. However, bounces can have many reasons, which each require…
An operative integration of social media and email marketing through specific measures should always be proceeded by a strategic integration. The strategies of both tools will thus be combined in a channel-wide dialogue strategy. This strategy for email marketing and social media requires common goals. You should pay attention that these common goals contribute to…
The newsletter is the most frequently used and probably most important measure in email marketing. As long as other measures are not explicitly mentioned, email marketing is often equated with the sending of newsletters. However, newsletters are only one possible email marketing measure or one possible type of email, which can be used in email…
Email marketing is a simple and efficient way of communicating with a multitude of recipients. However, the sending of emails does not automatically mean they also arrive. Before an email appears in the inbox of a recipient, it must negotiate certain hurdles. Particularly, the increased measures to protect from spam, often filter out desired emails…