How to make use of incentives to acquire new addresses

Discounts, raffles, coupons: In this post we give you 6 tips on how to make a newsletter-registration more attractive using little extra-gifts and generate new opt-ins.   1. Discounts for newsletter registration Discounts, vouchers or benefits such as free shipping make a newsletter registration more attractive and also provide an incentive to buy directly. If…

Survey with full navigation in interactive emails

Survey abandonment rates, especially for complex surveys with multiple questions, can be very high. With surveys in interactive emails, you can reduce this behavior. By successively displaying the questions, you lower the barrier to participation. Increases in the number of participants of up to 80 percent have been proven. Make survey emails more user-friendly by…