Real personalization for your transactional mails

Especially in transactional emails, the following applies: Personalization is king! But many marketers do not use the full potential of personalized transactional emails. Personalize your transactional emails with the same effort as your newsletters and other marketing emails. Use all available data for personalization e.g. CRM data: Customize content according to, for example, place of residence,…

Error-free newsletters: The complete checklist „Quality Assurance Email Marketing“

Test dispatches in email marketing are made by default. Every mailing is put to the acid test before the actual dispatch, to avoid typing errors, broken links or something similar. Probably every email marketer is familiar to this kind of quality assurance. But is checking the test-mailing sufficient to guarantee the quality of your newsletters?…

Data protection and data security – high standards lead to competitive advantages

Legal and political developments such as the GDPR, but also the increasing sensitivity of customers, make data protection and data security an increasingly important challenge for companies that process personal data for marketing purposes.But high standards of data protection and data security are not only a duty, they are also a competitive advantage. Customers are…