Companies in the digital economy collect more and more data every day. There are different data types with different meanings, which must be handled differently. Often, however, there is confusion, so we want to clarify the difference between first party, second party and third party data. The difference between first, second and third party data…
Often the terms data, information and knowledge are used synonymously. The meaning, however, is not the same, so in this article we want to define the terms, separate them from one another, and show their connection. In order to understand where the differences and the connections between data, information and knowledge are, it is necessary…
We take a look back at the Data year 2016 and summarize 10 important Data Facts 2016 in a comprehensive infographic.
We take a look back at the Mobile Marketing year 2016 and summarize 10 important Mobile Marketing Facts 2016 in a comprehensive infographic.
We take a look back at the Social Media Marketing year 2016 and summarize 10 important Social Media Marketing Facts 2016 in a comprehensive infographic.
We take a look back at the E-Mail Marketing year 2016 and summarize 10 important E-Mail Marketing Facts 2016 in a comprehensive infographic.
We summarized 5 digital Marketing Trends 2018. Trend 1: Customer-centric Experience – The Digital Dialogue Takes the Lead in the Transformation The digital transformation is led by a radical customer focus in marketing. Customer demand for of a best-in-class experience and personal appreciation can only be achieved in marketing in the context of an increasingly…
The Customer Relationship Management – CRM – should control the relationship between customers and companies. Increasing customer expectations and the growing speed in which customers interact substantially affect the CRM. Another important trend beyond data understanding and speed of analysis in interactions is challenging companies. This type of relationship between companies and consumers is significantly…
The Internet of Things – the linking of smart products is tipped off as the next big revolution in information technology. A revolution which has the potential to significantly influence – if not dissolve and rearrange – the structures of whole industries, supply chains and competition rules. These changes also affect the digital direct marketing,…
In digital direct marketing, a paradigm shift has taken place from campaign-centred communication to customer-centred interaction. The speed with which customers interact in this communication is also increasing rapidly. When dealing with mobile, “always on” customers, truly customer-centred communication means responding to customer behaviour in real time and including previously unknown data derived from the…