This year, artegic has again visited the The Next Web Europe, arguably the most important digital conference in Europe. In our first post on the conference, we were looking at the identification of trends, at success factors for digital business models and artificial intelligence. Since one post on The Next Web Europe 2016 is not…
The Next Web Europe 2016: What is perhaps the most important digital economy conference in Europe has undertaken substantial growth this year. Three times more visitors than in the previous year, a more expansive conference venue, more stages, more workshops, more exhibitors and of course all the most important speakers and pioneers of the digital…
The digital transformation is currently considered the biggest challenge for companies of all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. Gartner predicts that by 2020, approximately 75% of all companies will have digitalised, but only 30%…
No direct digital marketing without data. If you wish to approach a customer, e.g., via email marketing, you will need at least his email address (and his consent to use it for marketing purposes). For truly customer-centred marketing, you will need more data to obtain e.g., information on the customer’s interest, marketing preferences or contexts…
On 28th January at the initiative of the Council of Europe, the European Data Privacy Day will take place for the 9th time. Goal of the Data Privacy Day is to strengthen the data privacy awareness with consumers in the EU. For companies, data privacy is not only a legal requirement but also an opportunity…
No digital economy without data. No modern marketing without data. We take a look back and summarize 10 important big data facts from 2015 in a comprehensive infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends in digital direct marketing. You’ll also receive…
A/B testing is very popular for the optimisation of home and landing pages. However, after initial quick wins, success rates often slow down. This can be avoided by consistently including the user viewpoint. We would like to demonstrate four ways of how the user viewpoint can be implemented in the testing process of landing pages.…
The European Court of Justice (ECJ) has just made the decision that the Safe Harbor Agreement between the EU and the US is invalid. Safe Harbor allows the transfer of personal data collected in the EU to companies in the US as long as these comply with the rules of the agreement. Dr Fabian Niemann…
Internet users in Germany are using digital services with an average of 2.4 terminal devices (PC, Smartphone, Tablet) and the trend is rising (source: BVDW). Mobile marketing is becoming obligatory. However, users are not only employing different (mobile) terminal devices, but are also consuming marketing information via a number of digital (mobile) channels. 79% of…
Big Data is on everyone’s lips. The amount of data processed through companies, agencies and other institutions, is continuously growing. In 2020, worldwide 44 zettabyte of data will be sent. In 2013 it was 4,4 zettabyte. 22 % of it was useful and could be employed for marketing activities according to a recent study by…