How to make use of incentives to acquire new addresses

Discounts, raffles, coupons: In this post we give you 6 tips on how to make a newsletter-registration more attractive using little extra-gifts and generate new opt-ins.   1. Discounts for newsletter registration Discounts, vouchers or benefits such as free shipping make a newsletter registration more attractive and also provide an…

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Triggering of Follow-up campaigns

The communication for a transaction does not have to end after an order confirmation, shipping confirmation and, if applicable, delivery confirmation. Use transactions as triggers for automated follow-up campaigns. This is often the fastest way to turn simple transactions into advanced marketing automation. Some examples are: Satisfaction surveys with the…

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Tips For E-Mail Marketing In B2B – Include Trading Partners

E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. E-mail marketing is an indispensable component in the digital marketing mix of B2B companies.…

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