The exploitation of progressive methods for the specific and personal collection and analysis of user behaviour is an indispensable competitive factor in online marketing. However, companies face the challenge of complying with existing and future data privacy restrictions. This means: Obtaining user consent – opt-ins – for comprehensive data usage. For their trend-setting CRM strategy…
Mediengruppe RTL Deutschland and artegic win prestigious award in the category “Marketing Campaign of the Year” Mediengruppe RTL Deutschland the digital CRM technology provider artegic got the International Business Award in Gold for the TV NOW customer acquisition campaign for the best campaign of a media company. The video on demand service TV of the…
The digital CRM consulting and technology provider artegic and the software provider for data analysis and automation Apteco GmbH have started a partnership. The jointly developed API allows a seamless integration of ELAINE’s Realtime CRM automation technology from artegic with the data analysis software FastStats Discoverer from Apteco. The data analysis software FastStats Discoverer enables…
Digital CRM provider artegic is releasing ELAINE SIX, the next generation of the award-winning digital marketing suite from ELAINE. ELAINE SIX combines the highly customer-centric approach of CRM with state-of-the-art marketing capabilities. Both real-time and automatization enable optimum individualization of the message, depending on the time, context and content. ELAINE SIX helps innovation-driven companies achieve…
BMW Motorrad is a brand of BMW AG and is represented in numerous countries around the world. For worldwide sales, BMW Motorbike primarily relies on an indirect sales model through independent dealers. This case study illustrates how BMW Motorrad implements a comprehensive and seamless customer experience while ensuring the highest data protection standards against the…
Email marketing is a classic in digital dialogue marketing of B2B companies – whether it’s suppliers, mechanical engineering specialists, or wholesalers. It’s effective, has the highest return on investment of all digital marketing means, and it’s efficient. E-mail marketing is an indispensable part of every B2B company’s digital marketing mix. 59 percent of all marketers are convinced that e-mail marketing is their most effective communication channel in their marketing mix to generate sales (wordstream).
From September 12-13, 2018, the dmexco in Cologne will once again be the most important digital economy trade fair & conference in the German-speaking world. At stand A040 in hall 6 at the Cologne Trade Fair ground, experts of artegic AG show how marketing engineering and the latest version of the real-time CRM automation suite ELAINE SIX supports marketers in realising a best-in-class experience for customers in digital dialogue marketing via e-mail and mobile.
E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! Only one percent of those employed in the e-commerce sector see the economic situation as rather negative, whereas 85 percent rate the situation as positive to very positive and sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so far.
The digital CRM consulting and technology supplier artegic AG expands it’s team in munich offices and moves to popular new work space “Design Offices Munich 88 North”. artegic AG intensifies the on-site support for customers as well as business expansion in southern Germany. Therefor the team in the munich offices is growing continuously. To create…
At the heart of ING Deutschland’s cooperation with technology provider artegic is the consistent further development of customer-centric communication in digital channels. In the future, customer communication in the e-mail sector will be organised centrally using the powerful artegic ELAINE software technology. This will make the bank’s digital communication even faster and more individual, so…