Category Archives: News

Knowing what the client wants – customer metrics as an introduction into customer profiling.

eCRM service provider artegic expands the self-sharpening customer profiling of the ELAINE Online Direct Marketing Suite with predefined industry-specific rulesets. Customer loyalty requires a high degree of know-how regarding individual customer preferences, lifestyles and motives. As a strategy consultant and associated company of the Fraunhofer Institute, German eCRM provider artegic (www.elaine.io/de) develops customer-specific business rules,…

ASUS relies on artegic for its email supported dealer marketing

Market leader for mainboards and graphic cards introduces ELAINE eCRM technology The German branches of notebook and component manufacturer ASUS expand their channel marketing with email based services. Planned are the individualised communication for specialised dealers and marketing of premium offers amongst other services. The basis of email supported dealer marketing is artegic’s ELAINE Online…

artegic publish Mobile Email Marketing Study 2010

eCRM provider tests 29 mobile end devices in comprehensive marketing practice study Mobile target groups are the next big challenge in the internet. This also applies for email marketing. In a new study, eCRM provider artegic AG publishes its outlook and technical analysis of mobile email marketing. 29 mobile end devices from different manufacturers underwent…

Mobile target groups challenge email marketing – artegic publishes checklist

The mobile internet is now a reality. The use of mobile data services via mobile phones has seen a massive increase in the last few years. A trend for which many companies, who use email marketing, seem insufficiently prepared. Display handicaps, as well as special user preferences of mobile recipients are a challenge, which email…

Web.de and GMX introduce artegic´s eCRM technology

WEB.DE and GMX, the portals of the 1&1 Gruppe, are employing software solutions by ECRM provider artegic for simpler and more efficient handling of CRM campaigns. Integrability as a key factor The degree of integrability into existing ERM, ERP, Web and marketing systems is one of the core criteria for success. Against this background, the…

Flexible Campaign Planning and Social Media Publishing with the New ELAINE Technology

ECRM technology provider artegic introduces its latest version of the ECRM software suite ELAINE PXf. In addition to the comprehensive new module for campaign planning, this latest version also stands out with its email follow-up management and its creation and administration system for landing pages. Further, campaigns can now be distributed via social networks and…

The Top Five Trends in Online Direct Marketing

The financial crisis will continue to provide a boost for online marketing. In the search for efficient marketing methods, it stands to reason that there will be a transition from offline to online channels and particularly, to online direct marketing. Not only for internet dealers, email marketing is one of the top marketing strategies. We…

A.T.U strengthens customer dialogue via email – artegic provides ECRM for Europe’s leading automotive workshop chain.

Auto-Teile-Unger (A.T.U) looks forward to integrated ECRM. With the help of the ELAINE Online Dialogue Marketing Solution provided by ECRM specialist artegic, A.T.U is fully integrating email marketing in its customer relation management. Main focus is the management of A.T.U loyalty card holders, as well as the distribution and service communication for its online shop.…

Advertising in emails works: Barclaycard and RTL newsletter

Advertising in newsletters is effective. This is the conclusion of the credit card company Barclaycard and artegic client IP Deutschland after a campaign in the RTL newsletter. Barclaycard had a prominent position across several editions of the RTL newsletter. The success of the campaign was determined via a subscribers’ survey. The result: Barclaycard is top…

Active Subscribers at RTL: The Value in Email Marketing

Interested, attentive and active newsletter subscribers are always the goal in permission marketing. In reality, this is contradicted by a number of mostly non-specific and irrelevant advertising messages, intruding upon us at every opportunity. So, how is it possible to increase relevance, tackle interest and enthuse individual recipients in a sustainable way? Publishers and media…