Dialogue marketing to build brand communities in FMCG Fisherman’s Friend enjoys a loyal fan base. The younger end of the core target group, 16 years plus, can be reached more and more via online communication. In addition to websites and blogs, Fisherman’s Friend will soon be using email marketing tools and twitters. The company plans…
German technology and consulting provider of online CRM, artegic AG, premiers dynamic emails, which adapt automatically in real-time, depending on whether they are opened on a PC or mobile terminal device. The aim is to optimise the display on Smartphones, without zooming and horizontal scrolling, by providing large touch screen compatible response elements”. Mobile email…
Consulting and technology provider artegic AG has won an international tender for edialogue marketing technology with the BMW Group. This is the result of a multi-level, international market analysis of emarketing solutions, in which the ELAINE FIVE Online CRM of marketing automation specialist artegic AG was convincing. artegic will support the operation, as well as…
Online shopping via mobile terminal devices will be the norm in the medium term, according to 60.1 % of German retail companies questioned in artegic’s current study “Online Dialogue Marketing in Retail 2016”. More than half of the companies believe that the turnovers from m-commerce and e-commerce will equalise. Front runner among the online channels…
Responsive design is said to be the method of choice in the mobile web. Emails in particular face the challenge of different display sizes with recipients. Through a fluid or responsive design, emails can be adapted on smartphones and tablets and displayed accordingly, while on a desktop PC, they can be displayed to their full…
Online CRM consulting and technology provider artegic AG forms a new business division for strategic consulting. Under the name “XMKTNG”, artegic is establishing a new strategic approach model in addition to its technical planning and integration of online CRM and marketing automation solutions. To do this, artegic is stepping up and recruits senior expert Thomas…
artegic AG, provider of technology and consulting for online CRM, receive certification for their company-wide information security management system according to ISO/IEC 27001 through TÜV Rheinland. This makes artegic one of the first international providers in the email marketing sector, who has been awarded this international standard for IT security. The certification documents the fulfilment…
PAYBACK considers email marketing one of the most important digital communication channels when reaching millions of customers with its offers. The success factor is the customer-specific personalisation of relevant partner offers. To achieve this, all newsletter campaigns by PAYBACK will be managed centrally via artegic’s ELAINE FIVE Online Dialogue CRM. With this automated content processing…
The ability to measure the user behaviour of each individual email marketing subscriber is an important tool for relevant and target-specific communication. Click profiles, for example, help to identify interests and serve these better. In practice, however, companies face a dilemma when it comes to the legally compliant collection and processing of personal response data.…
In 2010, digital marketing recorded a disproportionately high growth. However, in the maze of possibilities, it is essential not to loose sight of important targets. Many companies are infected by the general euphoria surrounding social media, without having done their overall homework. For the year end, we have summed up a preview of what will…