Udo Reusch becomes Head of Product at artegic

As Head of Product, Udo Reusch takes over the functional and technical responsibility for the development and operation of the marketing automation technology ELAINE at artegic. In his role as Head of Product, Udo Reusch is responsible for software development, product management and platform IT at marketing technology provider artegic. His tasks include the further…

Email marketing design & content trends 2021

The email marketing & marketing automation software provider artegic has analyzed the latest email marketing design and content trends in cooperation with the CRM- and email marketing agency saphiron GmbH in a study. Email marketers should know about the current trends in their own discipline. What is popular in newsletter or marketing email design? What…

artegic ELAINE Transactional Message Hub Receives Gold International Business Award

The email marketing and marketing automation provider artegic receives the Gold International Business Award in the category “Marketing/Public Relations Solution” for the ELAINE Transactional Message Hub. Transactional emails (such as order confirmations or digital invoices) are the most important touchpoint in digital dialog with customers. Nevertheless, 65 percent of email marketers do not fully realize…

Apple iOS 15 update: artegic responds to email tracking prevention with new ELAINE features

Apple iOS 15’s new privacy features prevent tracking of email opens. This has significant implications for email marketing, ranging from distorted KPIs to malfunctions in marketing automation campaigns. artegic adapts its marketing automation software to the new requirements of the iOS 15 update. New features still allow, for example, to capture resilient open metrics, optimize…