Email marketing is an effective tool for nearly every industry sector using digital marketing. According to the latest email marketing census by eConsultancy, email marketing is the digital marketing tool with the highest return on investment. Email marketing is the only digital marketing tool, which can be used to engage each user in a completely…
Email marketing places a lot of emphasis on the wording of the subject line, whereas the sender address is often neglected. It serves as an identifier and when correctly chosen, it can transmit trust and personality. The wrong address however can cause damage, e.g. the classification as Spam. We have compiled 7 tips for the…
80 % of Twitter users communicate about brands in their social network. In January 2014, 99% of users looked at a minimum of 1 brand in their newsfeed, according to the current study by ARF “Discovering the Value of Earned Audiences — How Twitter Expressions Activate Consumers”. However, brands are not only an integral part…
Images often say more than words. In any case, they attract attention and are an important element to activate users in email marketing. No wonder that images are an elementary component of designed HTML mailings in email marketing. However, not all images are the same. Different file formats are available and some are more suited…
No email marketing sender likes to loose recipients. For this reason, newsletter unsubscriptions are often paid little attention to or even made difficult for the recipient. This is a mistake, as the correct design of the unsubscription process prevents problems and even results in increased efficiency. Generating new newsletter subscriptions is one of the essential…
Usability is an often used keyword in design. Applications, products and services do not only need to be functional but also easy, intuitive and smooth to use. This also applies to email marketing newsletters. artegic AG has compiled 6 tips for you on what to bear in mind when creating a user-friendly newsletter design. 1.…
Social media is the most important channel for the viral distribution of marketing messages. This fact can be positively used by email marketing. Via SWYN buttons, recipients can recommend content in social networks and expand the coverage of the email content to their contacts. However, you need to bear in mind a few things to…
Online marketing ensures traffic on your website. But how do you use this to win new customers? Landing pages help to generate real leads through anonymous visitors. In e-commerce, every extra step, users need to take in order to buy a product, can be a step too much, which can lead them to abort the…
Dispatching an email does not guarantee reception. When an email has been sent but not delivered, we speak of email “bounces”. The goal of email marketing is to keep the bounce rate (proportion of bounces in the number of targeted email addresses) as low as possible. However, bounces can have many reasons, which each require…
For many companies, social media forms an integral part of marketing communication. This means that the use of social media in marketing has become increasingly professional. What initially was an experimental playing field for trend-oriented companies, today requires a conscious and sophisticated procedure. Here, there are a few things you must keep in mind, so…