Use your transactional emails to identify marketing communication contexts. Transactional emails that are sent directly after a transaction (e.g. order confirmations, login confirmations or password reset emails) are usually expected by customers. This is the moment when your customer’s attention to your offers is particularly high. If a customer reacts (e.g. by opening or clicking)…
The communication for a transaction does not have to end after an order confirmation, shipping confirmation and, if applicable, delivery confirmation. Use transactions as triggers for automated follow-up campaigns. This is often the fastest way to turn simple transactions into advanced marketing automation. Some examples are: Satisfaction surveys with the request for recommendation or review…
Satisfied customers are good customers. So why not ask about satisfaction? Take the opportunity to take care of the dissatisfied ones. Thank the satisfied ones and ask them to recommend you. In the example, a satisfaction follow-up is sent automatically 7 and 180 days after a transaction. In the first case, to determine satisfaction immediately…
“How are your email marketing efforts impacting our business’ success? What was the gain from spending such a large portion of our budget? What do you plan to do to improve your numbers next year?” Mr. Werner is faced with these and similar questions during his performance interview with his supervisor. “I’ll have to look…
The more recipients your message reaches, the better. Marketing automation helps you to promote referrals in social media. By recipients recommending your content via social media you can extend your reach beyond your own distribution list and largely free of charge. Furthermore, recommendations from friends seem more authentic than messages from companies. Marketing automation helps…
Not all your customers have subscribed to your newsletter. A newsletter or -mail marketing opt-in is the first step to develop customers in a targeted manner. For example, customers with an email marketing opt-in usually have a significantly higher turnover in eCommerce than customers without an opt-in. Therefore, use your transactional emails as a touchpoint…
Due to the constantly growing number of online offers and comparison possibilities, new strategies are needed today to encourage potential customers to make a purchase. Psychological sales tricks can make all the difference. After all, the purchase of a product is often not made on a rational level, but through a spontaneous and emotional reaction…
It is a typical online shop scenario: a customer leaves the filled shopping cart at the checkout shortly before hitting the final purchase button and thereby aborts the process. Abandoned shopping cart is the name of this phenomenon, which happens to around 70% of all shopping carts. With so-called shopping cart abandonment emails, you can…
A newsletter can be a lot of work! All the things you have to think about: Is the imprint complete? Are the social media links correct? Is the logo in the right place? Where should the unsubscribe link go again? The more steps you standardize, the better. Therefore, rely on uniform, reusable templates so that…
Moving images are among the most attention-grabbing elements in email marketing. Animated GIFs offer the advantage that they are easy to implement and can be displayed in most email clients. In the article Choosing the Right Image Formats for Marketing Emails we already discussed the GIF format for displaying images. Images draw more attention than text, and…