What is taken for granted in email marketing is hardly ever done with transactional emails: tracking of reactions such as openings, clicks, conversions or SWYNs. Tracking and optimization of transactional emails is just as important as with classic marketing emails. Use the findings to evaluate your transaction communication, to analyze customer behavior, and to (automatically)…
How do you reduce scattering losses in e-mail marketing? Through individualization? Generally, yes, but much simpler yet equally effective is the “classic” segmentation of your distribution lists into different target groups. In this article you will learn about what you need to keep in mind. What is segmentation? In the course of segmentation, customers are…
Especially in transactional emails, the following applies: Personalization is king! But many marketers do not use the full potential of personalized transactional emails. Personalize your transactional emails with the same effort as your newsletters and other marketing emails. Use all available data for personalization e.g. CRM data: Customize content according to, for example, place of residence,…
The more stakeholders are involved in your email marketing, the more complex the coordination between them usually is. In addition to creating clear responsibilities or transparent processes, you can also reduce this complexity by using stakeholder-specific technology apps. There is a central technology, e.g. artegic ELAINE in email marketing, but not every stakeholder has access…
Have you ever wondered how much worth your company’s mailing list is? This value is a great indicator for your email marketing’s success and for the valuation of future measures. For example, would it be worthwhile to start re-engagement campaigns for inactive subscribers? Or even more important: Based on the knowledge of your mailng list’s…
Test dispatches in email marketing are made by default. Every mailing is put to the acid test before the actual dispatch, to avoid typing errors, broken links or something similar. Probably every email marketer is familiar to this kind of quality assurance. But is checking the test-mailing sufficient to guarantee the quality of your newsletters?…
Birthday mails are classics. Vouchers and congratulations for anniversary are a proven element that has become a standard in communication between customer and company. Whether by postal or electronic way, many companies make use of the birthday greeting to bind the customer. Accordingly, the customer’s attention is low, even more on his birthday. With the…
A user’s registration to your newsletter, portal or other service is a conscious, proactive process. At that moment, the user is particularly interested in your products and contents and wants more – this is the best time to use his attention and send him a welcome series. The reasons why a user subscribes to your…
As a supplier of fast-moving consumer products, it is not always easy to retain customers. Everywhere the competition is lurking and the customer only has to remember at the wrong time and in the wrong place that he will soon need the product again and he has already landed by chance with another supplier. Therefore,…
There is a variety of tips and guidelines to optimise email marketing in this blog. One of the best optimisation measures however remains simply to test what works best with users. We have compiled 50 factors which you can test in email marketing. Send time (date and time) Send frequency (how often do you send…