Legal and political developments such as the GDPR, but also the increasing sensitivity of customers, make data protection and data security an increasingly important challenge for companies that process personal data for marketing purposes.But high standards of data protection and data security are not only a duty, they are also a competitive advantage. Customers are…
Incentives can be an effective way to convince your users to subscribe to your newsletter. They can even help to attract new customers and generate additional revenue (e.g. free shipping for first orders). In this article we will introduce you to various incentives. What are Incentives Incentives are attractions that can take many forms. One…
Artificial intelligence opens up new possibilities for optimization in digital dialogue marketing. AI processes help to identify the context in which a customer is currently using the product and to select the appropriate communication for this context.This works even if the data quality is poor, because self-learning algorithms are becoming increasingly better at interpreting even…
Many companies fail because of the numerous efforts and hurdles involved in establishing a 360° customer view and using it for individualized digital dialogue marketing measures. Measures that are easier to implement often generate a far greater uplift in results. This is where testing stands out in particular. With the right technology, it is even…
Spam still remains a major nuisance in email traffic. However, the protective measures taken by email providers and recipients against spam occasionally tend to filter out legitimate emails from serious providers. We have compiled 12 tips for you on how to avoid the spam classification of legitimate emails. 1. Check your blacklist Blacklists contain IP…
The greatest recognition value for brands is offered by their logos. Hardly anyone in the world does not know the 3 stripes of Adidas or the shiny silver Mercedes star. This familiarity also creates trust. Use the power of your logos also in email marketing. By means of trustedDialog and/or BIMI (Brand Indicator for Message…
Companies are operating in increasingly saturated markets in which new competitors are constantly pushing their way into the market. On one hand, this is due to the globalisation of markets. International companies are also active on the European or German market, even without a physical presence. On the other hand, technological progress in the form…
Today, customers confront companies with increasing demands on the customer experience in digital dialogue marketing. They expect the desired information to be available anytime and anywhere, in line with their current needs. Customers are familiar with best-in-class approaches to customer experience and all providers are measured against these. An essential component of these best-in-class approaches…
The consent (opt-in) of a user to receive newsletters and marketing mails must be legally verifiable by the sender. Only the double-opt-in procedure is suitable for this purpose. The double opt-in procedure prevents a user from being registered for a newsletter by an unauthorised person – via a freely accessible form. Even arbitrarily registered opt-ins…
Email is an integral, if not even the most important, channel for a company‘s internal communication. This is not only true for the communication of employees among each other, but also for the official internal company communication.Staff information, invitations to events, announcements of the management, information about employee programs etc. are usually sent out by…