Classic meets mobile: Common advertising measures in mobile marketing channels

Classic or common advertising measures, such as discount promotions, can of course also be distributed in mobile marketing channels. SMS, push notification or mobile messages: these formats are just as suitable as newsletters as e-mails. In our article, we show you how you can cleverly use “classic” advertising measures in…

WEITERLESEN

How to win opt-ins via double opt-in-mails and explaining the registration process

A necessary part of opt-in acquisition is sending a double opt-in email. In this post, we show you how to increase the likelihood of an opening and confirmation of the user by announcing the double opt-in email, explaining the registration process and optimizing double opt-in-mails.   1. Announce double opt-in-mail…

WEITERLESEN

How to win opt-ins via affiliates, print and out of home

Generating as many opt-ins as possible for successful email marketing campaigns often requires creativity. In our last post we showed how to win opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring. This time we are looking at address acquisition via affiliates, print and out of home.   1. Affiliates…

WEITERLESEN