Fortunately, most marketers have come to realise that the rational, consciously decisive homo economicus does not exist. People often make decisions, including purchasing decisions, unconsciously and allow themselves to be influenced by factors that actually have nothing to do with the decision. However, this also means that you can influence…
Marketing automation is firmly linked to the use of personal data. Companies with little or no usable data usually prioritise building their database and postpone the topic of marketing automation. But building the much-discussed 360° customer view is not realistic for many companies. Complexity needs to be reduced. Even simple…
We all know it. Every day we receive countless newsletters and promotional emails with seemingly unbeatable offers. With this flood of information and overflowing inboxes, it is important to stand out from the crowd. Within seconds, recipients decide whether to open your email or not. In many cases, optimising subject…
There are many factors to consider in email design. But do you also consider accessibility in your email marketing? Worldwide around 650 million people have a disability, approx. 246 million of them are blind or visually impaired. Through barrier-free design, these people can also use your newsletters, transactional emails and…
Gaining as many opt-ins as possible is a critical success factor in email marketing campaigns. However, the focus should also be on retaining existing contacts and preventing unsubscribes. In this post, you’ll find six tips for alternatives to unsubscribing. 1. Frequency There are various reasons why users unsubscribe from…
Generating as many opt-ins as possible for successful email marketing campaigns often requires creativity. In our last post we showed how to win opt-ins via partnered newsletters & standalones, co-registration and co-sponsoring. This time we are looking at address acquisition via affiliates, print and out of home. 1. Affiliates…
Winning opt-ins is essential for a succesful and lasting email marketing. In this post we show you how to win opt-ins with raffle boxes, registrations at terminals, registrations via tablet, write-in lists, participation cards, receipts and photo boxes – directly at the point of sale. 1. Raffle Box A…
Opt-ins are the basis for the success of every email marketing campagne. In this post we show you how to win opt-ins with display ads, Facebook & Instagram lead ads, Twitter lead generation cards, LinkedIn & Xing ads as well as Google ads. 1. Display ads The classic display…
We are sure that you have a lot to tell your customers. So many attractive offers, exciting content, irresistible discount promotions, etc. are waiting to be presented to the customer. Why not use your marketing automation campaigns for that? Because marketing automation thrives on context. The communicated content must always…
Grab your users’ attention with personalized effects in your emails. Personalize a news ticker with both the user’s name and other personal data such as loyalty status or purchase history. For even more attention, combine the news ticker with a simulated daily newscast or other elements familiar from news formats.…