According to an online study by German TV broadcasters ARD/ZDF, 78% of all German onliners (30.7 million people over the age of 14) are already using the internet on a smartphone. However, for many companies mobile marketing still means only adapting measures known from the desktop internet for mobile usage. Furthermore, the mobile context of…
Gartner has published a study (CMO Spend Survey 2015-2016) in which 339 marketers from different sectors were questioned. The respondents whose marketing budgets totalled 385 million dollars came from Canada, the US and the United Kingdom. Only marketers from companies whose turnover was over 500 million dollars per year, were questioned. The Gartner CMO report…
In digital direct marketing, a paradigm shift has taken place from campaign-centred communication to customer-centred interaction. The speed with which customers interact in this communication is also increasing rapidly. When dealing with mobile, “always on” customers, truly customer-centred communication means responding to customer behaviour in real time and including previously unknown data derived from the…
The digital transformation is currently considered the biggest challenge for companies of all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. Gartner predicts that by 2020, approximately 75% of all companies will have digitalised, but only 30%…
The digital transformation is the biggest challenge for companies of all types in the next years. We take a look back at the year 2015 and gathered 10 important digital transformation facts in an infographic. More facts in our monthly newsletter With our monthly newsletter you stay up to date with all the latest trends…
Responding to the interaction of the user with individualised communication and in real time at each touchpoint – this is the promise of real time marketing automation. Providing the required content in real time, however, can easily become a bottleneck. Here, automated content processing can guarantee you the adequate availability of content. A user receives…
The Next Web Europe – one of the most significant conferences in digital economy in Europe – took place from 23rd until 24th April 2015. artegic was there to learn about new trends, innovations and creative ideas and here we will summarise our overall impressions. The Next Web Europe conference in Amsterdam celebrated its tenth…
International companies, as well as companies working in multilingual markets, such as Switzerland, must communicate with users in different languages in their email marketing. No matter whether the content of the marketing messages is adapted to the individual target markets or whether a standardised communication strategy is followed: every additional language increases the complexity of…
The head office supplies the products, the independent retailer on location takes care of the sales and the direct customer contact. Simply put, this is the concept of indirect distribution via trading partners. It is a common distribution model in retail, automotive and many other industries. Both parties ultimately pursue the same goal, but may…
Customer demands and marketing competition are continuously growing. In direct digital marketing, it is important to lead a number of granular communications at different touchpoints and to do this in the most individualised manner possible for each user. This is not an easy task, as the recipient determines the location, time, channel and context and…