More awareness and higher conversion rates with interactive content in emails

Unfortunately, what is standard on the web is still a rarity in email marketing: interactive content. Although interactive content in emails is applicable in varied ways: integrated micro-shops, surveys with full navigation or daily updated content. Many use cases are directly workable within the email.

The exciting thing is that multi-level workflows are mapped within the email, users don’t have to leave the email.

Interactive emails don’t only seem innovativ, but also attract a lot of attention. Interactive elements lead to users’ higher engagement with the email’s content. The absence of media breaks creates a seamless customer experience and higher conversion rates.

In this checklist we and our partner Mayoris present you eleven uses cases for interactive emails in email marketing.


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Checklist
11 best practices demonstrating interactive emails
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