E-Commerce is booming. During the last years, the developments in the industry have only known one direction: up! Only one percent of those employed in the e-commerce sector see the economic situation as rather negative, whereas 85 percent rate the situation as positive to very positive and sales growth continues unabated, so that e-commerce sales in Germany in 2017 had an amount up to 48.7 billion euros, which corresponds to 13.22 percent of total retail sales – also the highest value measured so far.
But even if business is going well, there is always space for improvement. However, adjusting some decisive factors in marketing can have a major impact on business results. In the competition for virtual shopping baskets, it is important to arouse the (purchasing) mood of customers for your offered products and to maintain this mood over a long period of customer relations.
It does not necessarily have to be the 360° customer view with complex business intelligence, but measures that are easy to implement can also gradually increase success. Even with just a few actions and without complex technology integration, profitable quick wins can be achieved.
But how can such measures in email marketing concretely look like for e-commerce operators?
In this checklist we have compiled 12 tips with which you can improve your e-commerce email marketing measures in short and long term. To receive the download please click on the cover an fill out the form.