Use the potential of testing in email marketing

Testing is optimization: Which newsletter content works particularly well with your customers? What subject lines promise the highest opening rates? Which call-to-action leads to the most clicks? With which newsletter variant do you generate the highest turnover?

In email marketing these questions are very easy to answer: Just test it! Give it a try!

Testing ist considered as a classic in email marketing, but is rarely used consistently as a structured optimization measure. Tests are easy to implement, deliver fast results and ensure significant improvements. For successful testing you don’t need a lot of customer data or complex data analytics mechanisms. Even simple newsletter a/b-tests can lead to impressive KPI improvements.

With this checklist we provide professionals as well as testing-beginners with helpful tips on how to optimize their email marketing. Among others we explain the following topics:

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Checklist
20 tips for successful testing in email marketing
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