Complex products and services that require explanation, a high importance of content marketing, a strong sales focus or close coorperation between sales and marketing: These are only three unique characteristics, that affect the B2B marketing and it’s email marketing.
For B2B companies email marketing is a an indispensable part of the digital marketing mix. But how does email marketing become successful in b2b? We have compiled 10 tips for better email marketing specifically for B2B companies.
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