Internal Email marketing strengthens employee loyalty
Email is an integral and important channel for a company's internal communication, information that is relevant to employees is often sent out by mail. Nevertheless email communication is - if at all - being treated shabbily in many companies. Internal email communication is rarely understood as internal email marketing. Even though internal communication has it's own business goals as well, i.e. the improvement of employee loyalty.
In the checklist "10 tips for internal email marketing" we would like to give you a few suggestions and tips on how you can establish and extend your internal email marketing. The following points will be considered:
- staff news
- internal newsletters
- employee surveys
- invitations to corporate events
- invitations to trainings and workshops
- change communication
Additionally and based on several examples we explain how to apply email marketing in your company, how to shape a series of emails and how to use segmentation, tracking and testing for your internal communication.