The new iOS 15 Update will be released in fall 2021. Along with the new update Apple integrates new privacy settings to the Apple Mail client: Apple prevents the tracking of email openings for all emails, that are sent to users of Apple Mail in iOS. This will lead to impairments for email marketing measures, that are based on openings, e.g. subject line testing or reactivation campaigns.
How to adapt your email marketing to the new circumstances

The iOS 15 update has significant effects for email marketers – but you can react and adapt to the new circumstances. In our Checklist Apple iOS 15 Update – 7 recommondations for email marketing we have compiled 7 tips on how you can react in your email marketing to the iOS 15 update.
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