The data analysis software Apteco FastStats is a user-friendly, intuitive analysis tool and enables fast and powerful data visualisation, customer analyses and customer segmentation.
The integration of Apteco FastStats and artegic ELAINE® allows you to record user data at all touchpoints, compile it centrally, analyse it in detail and then transfer it again to the right communication measures: it’s automated, seamless and instantaneous.
The Bundesverband Digitale Wirtschaft (BVDW) is the organisation that represents the interests of companies that operate digital business models or whose value creation is based on the use of digital technologies. The BVDW represents the interests of the digital economy in politics and society and is dedicated to the creation of market transparency and innovation-friendly framework conditions. In addition to dmexco and the German Digital Award, the BVDW organises a number of professional events.
Since its founding in Leipzig in 2008, Händlerbund has been actively committed to the further development of the entire e-commerce industry. The 360° e-commerce network with its members and service partners supports retailers from all over Europe in their professionalisation. Due to the rapid development of e-commerce, Händlerbund has quickly become Europe’s largest online trade association.
The ISPA association was founded in 1997 and represents the voluntary interests of more than 200 members from all areas concerning the Internet. It provides its members with expertise and knowledge – even in legal matters – and draws up statements in working groups on relevant legislative proposals or sample templates for general terms and conditions, for example. ISPA also informs its members of developments at a national and European level and organises events such as the ISPA Forum or the Internet Summit Austria.
Its expertise in data science, pattern recognition and system modelling and analysis has made the Fraunhofer IAIS one of Europe’s leading applied big data and AI research institutions in Europe. Its approximately 250-strong team is capable of combining in-depth industry knowledge with scientific expertise across a full range of technical disciplines, most notably information technology but also mathematics, natural sciences, business management, geo sciences and social sciences.
The Certified Senders Alliance (CSA) is a project from eco – Association of the Internet Industry, which was created in cooperation with the DDV Deutscher Dialogmarketing Verband e. V. (German dialogue marketing association) in 2004. The CSA acts as a neutral interface between mailbox providers and senders of commercial emails. The goal of the CSA is to increase the quality of commercial emails (e.g. newsletters, invoices, order confirmations, etc.) To achieve this goal, the CSA establishes legal and technical quality standards.
EHI is a scientific institute of the retail industry. Its membership includes international retail companies and their associations, manufacturers of consumer and capital goods, and various service providers. EHI focuses on research and knowledge exchange. EHI Retail Institute e. V. carries out research on important matters impacting the future of the retail industry. The EHI Foundation promotes exchange between academia and the retail industry and motivates higher education institutions to conduct research on topics in retailing.
Web de Cologne is an initiative of Cologne-based companies from the digital sector, which is a relevant economic factor in the Cologne and North Rhine-Westphalia region. Its members have held regular networking events since July 2009. In addition to organising conferences and networking events, Web de Cologne e.V. also supports start-ups and works to improve the conditions of the ‘Online Valley’ along the Rhine.
The Cologne–Bonn Marketing Club fulfils its role as a professional association by fostering the spread of marketing in the economy and public sphere. The club’s objective is to promote and support the exchange of opinions, knowledge and ideas on all marketing topics. The club provides up-to-date insights and knowledge and contributes to the professionalisation of marketing.
The service provider directory, marketing-BÖRSE, is the largest special directory for marketing in the German language. Around 20,000 providers, from outdoor advertising and social media to target group analysis, are represented. Each company’s profile features details such as press releases, specialist articles, association memberships and awards. In addition to companies, freelancers can also publish content. The company also operates other specialist portals such as Email-Marketing-Forum.de.
CINTELLIC Consulting Group is one of the leading business consultings for digital customer management, customer experience, marketing automation and business intelligence / data management. As business consultancy CINTELLIC pursuits to introduce customer management and CRM solutions, that add long-term value to clients. Data, processed by current and expendient technologies, serve as a basis to this. Typical assets to businesses are increases in sales and earnings or cost reduction.
Key-Work Consulting GmbH has been implementing and maintaining for more than 20 years marketing software, data warehouse and analysis systems for b2b and b2c companies. Scores, analytics, the usage of AI and cross channel campaign workflows can be received as a service if needed. The owner-managed company offers comprehensive services for a efficient interplay of several standard software and ensures reliability and quality in data management. The companies expertise lies in topics as CDP/direct marketing, campaign management, marketing automation and DHW. Together with artegic Key-Work has been developing and supporting customers with complex requirements for several years.
The brand TWT includes in total seven highly specialised full service- and specialised agencies with about 340 employees at five locations. This makes TWT one of the leading and high performing digital service providers in Germany. The company’s subsidiaries are TWT Interactive, TWT reality bytes, SH|FT Strategy Consulting, TWT Digital Health, TWT Online Marketing, TWT Business Solutions and OEVERMANN Networks. Since 1995 TWT has been supporting it’s partners and customers to emerge in the current digital area and is thereby creating experiences and solutions that stick out of the mass. The portfolio includes also holistic digital strategies, creative conceptions and the technical realizations of complex digital projects.
Defacto is the leading partner for Loyalty and CRM solutions for direct-to-consumer business models. Defacto has been supporting national and international market leaders in their customer management for more than 30 years. It’s vision is: “Reinvent Customer Centricity – for the good of all.” When it comes to the challenges of digital transformation, they support their customers with expert skills and resources that are flexibly provided in the form of software, services, and operations as well as by outsourcing business processes. The solutions lead to an increase in profitability through a measurable increase in customer lifetime value.
Digitas Pixelpark is the agency for customer experience marketing in the german publicis and international Digitas network. Through platforms and activation policies for ecommerce, CRM and marketing automation Digitas Pixelpark creates singular experiences that link customers and brands together in real terms – in order to reach the best possible impact for them, even tomorrow.