CosmosDirekt relies on artegic for digital dialogue

Cos­mos­Di­rekt, the lar­gest direct insu­rer and lar­gest risk life insu­rer in Ger­ma­ny, reli­es on solu­ti­ons from the digi­tal CRM con­sul­ting and tech­no­lo­gy pro­vi­der artegic AG for its digi­tal dia­lo­gue mar­ke­ting.

The main focus of CosmosDirekt’s digi­tal dia­lo­gue mar­ke­ting is the cross-sel­ling of dif­fe­rent insuran­ce pro­duc­ts as well as a direct and indi­vi­du­al approach to indi­vi­du­al custo­mers, both in custo­mer acqui­si­ti­on and in com­mu­ni­ca­ti­on with exis­ting custo­mers. CosmosDirekt’s trend-set­ting custo­mer cen­te­ring in the insuran­ce sec­tor is based, among other things, on con­sis­tent digi­ta­li­za­ti­on. This enab­les the direct insu­rer to imple­ment custo­mer-ori­en­ted and high­ly per­so­na­li­zed mea­su­res. artegic sup­ports Cos­mos­Di­rekt in making the data necessa­ry for this level of digi­tal dia­lo­gue mar­ke­ting usable and in con­ver­ting it into custo­mer-spe­ci­fic mea­su­res.

The award-win­ning ELAI­NE digi­tal mar­ke­ting sui­te from artegic hand­les the essen­ti­al tasks of car­ry­ing out, indi­vi­dua­li­sing, and deli­vering digi­tal dia­lo­gue mar­ke­ting cam­pai­gns on time. For this pur­po­se, several mil­li­on emails are con­trol­led every month via ELAI­NE and in future sup­ple­men­ted with cross-chan­nel com­mu­ni­ca­ti­on via mobi­le push messa­ges.

Cos­mos­Di­rekt com­mu­ni­ca­tes with custo­mers at a varie­ty of touch­points along a com­plex custo­mer jour­ney. The ELAI­NE real-time CRM and mar­ke­ting auto­ma­ti­on tech­no­lo­gy redu­ces the com­ple­xi­ty of the touch­points and the effort invol­ved. Through the seam­less inte­gra­ti­on of ELAI­NE with the cen­tral cam­pai­gn plan­ning in SAS, cam­pai­gns can be con­trol­led com­pre­hen­si­ve­ly and hand­led even more effi­ci­ent­ly via the con­tent and auto­ma­ti­on pro­ces­ses of the ELAI­NE tech­no­lo­gy.

“Our custo­mers are increa­singly deman­ding a direct and indi­vi­du­al approach to digi­tal com­mu­ni­ca­ti­on. In artegic, we have found the right part­ner to make even bet­ter use of our custo­mer data and to make our digi­tal dia­lo­gue mar­ke­ting even more custo­mer-centric and effi­ci­ent. We were par­ti­cu­lar­ly impres­sed with artegic’s exper­ti­se in data con­cepts and ELAINE’s high fle­xi­bi­li­ty in imple­men­ting custo­mer-spe­ci­fic app­li­ca­ti­ons,” says Mela­nie Lis­mann, Head of eCusto­mer Expe­ri­ence and Ser­vices / eCos­mos at Cos­mos­Di­rekt.

“The demands of custo­mers on digi­tal dia­lo­gue mar­ke­ting com­mu­ni­ca­ti­on are increa­sing. Today, a custo­mer-centric custo­mer expe­ri­ence is a must for direct insu­rers. Our ELAI­NE tech­no­lo­gy is espe­ci­al­ly desi­gned for the custo­mer-spe­ci­fic con­trol of com­mu­ni­ca­ti­on along com­plex custo­mer jour­neys. We are plea­sed to be able to rea­li­ze the indus­try bench­mark with Cos­mos­Di­rekt,” says Ste­fan von Lie­ven, CEO of artegic AG.

About Cos­mos­Di­rekt

Cos­mos­Di­rekt is Germany’s lea­ding online insu­rer and belongs to the inter­na­tio­nal Gene­ra­li Group. With a pre­mi­um inco­me of about 16.2 bil­li­on euros and more than 13.5 mil­li­on custo­mers, Gene­ra­li is the second-lar­gest pri­ma­ry insuran­ce group on the Ger­man mar­ket. With simp­le and fle­xi­ble online offers and com­pe­tent per­so­nal advice around the clock Cos­mos­Di­rekt sets new stan­dards in the insuran­ce busi­ness. The ran­ge inclu­des pri­va­te insuran­ce, pro­vi­si­on and invest­ment. More than 1.8 mil­li­on custo­mers place their trust in Cos­mos­Di­rekt, the world’s lar­gest direct insu­rer in the life insuran­ce sec­tor. More at