With cross-channel marketing you can be everywhere your customers are, even on the move, with your messages. Unfortunately, cross-channel marketing often brings with it inconsistencies or redundancy because a lot of marketers are overwhelmed by the complexity of running different channels in parallel.
With our marketing automation technology, ELAINE, you can reduce the complexity of your cross-channel marketing and orchestrate all channels using a central solution. ELAINE decides for itself which content is communicated to which customer at which time and on which channel.
- Send emails, SMS text messages, app push notifications, WhatsApp messages, Facebook messages and print mailings from just one solution.
- Create channel-neutral content and have it automatically adapted to the format of the different channels.
- Record and manage tracking data and opt-ins from different channels centrally in one customer profile for a consistent overview of the data.
- Run multilevel cross-channel marketing campaigns with different channels for different purposes.
- Analyse which channels achieve the best results in which context and control your content automatically from there.
- At each touchpoint, automatically detect which channel your customer is currently using and send the right message in real time.
- Increase your sales with personalised offers on the right channel at the right time and in the right context.
- Automatically reactivate customers on one channel who have stopped responding to messages on another channel (e.g. emails).
- Strengthen your customer relations by creating a consistent customer experience along the entire customer journey.
- Surprise your customers with personalised print mailings, automatically sent in the marketing automation campaign.
- Increase visitor numbers to your branches using location-based app push notifications.
- Use mobile messages for your transactional communication, e.g. to quickly arrange delivery times or service appointments.