Detlev Louis Motorrad-Vertriebsgesellschaft mbH relies on customer-centric dialogue with artegic

Det­lev Lou­is Motor­rad-Ver­triebs GmbH, Germany’s lar­gest retailer and mail order com­pa­ny for motor­cy­cle clot­hing and access­ories, will rely on solu­ti­ons from digi­tal CRM con­sul­ting and tech­no­lo­gy pro­vi­der artegic AG for its digi­tal dia­lo­gue mar­ke­ting in the future.

As part of a stra­te­gy for con­sis­tent custo­mer centri­ci­ty, Det­lev Lou­is Motor­rad-Ver­triebs­ge­sell­schaft mbH reli­es on the real-time mar­ke­ting auto­ma­ti­on solu­ti­ons of tech­no­lo­gy pro­vi­der artegic AG. The aim is to con­trol indi­vi­dua­li­sed com­mu­ni­ca­ti­on at the right moment and in the right con­text. artegic sup­ports Det­lev Lou­is Motor­rad-Ver­triebs­ge­sell­schaft mbH in imple­men­ting the data and pro­ces­ses requi­red for custo­mer-centric digi­tal dia­lo­gue mar­ke­ting and in seam­less­ly inte­gra­ting the real-time mar­ke­ting auto­ma­ti­on sui­te ELAI­NE.

New opportunities for customer-centric communication

Digi­ta­li­sa­ti­on is fun­da­ment­al­ly chan­ging the mar­ket envi­ron­ment for retailers. The most important dri­vers are the increa­sing custo­mer requi­re­ments in the com­pe­ti­ti­ve envi­ron­ment. Today’s custo­mers are net­wor­ked, mobi­le, soci­al, always on and make best-in-class demands on the mar­ke­ting and ser­vice com­mu­ni­ca­ti­on of dea­lers. In addi­ti­on, distan­ce sel­ling and e-com­mer­ce are beco­m­ing increa­singly important, which poses chal­len­ges for chain stores in par­ti­cu­lar but also opens up new oppor­tu­nities. In order to meet the­se demands, it is necessa­ry for retailers to car­ry out a digi­tal trans­for­ma­ti­on in mar­ke­ting that focu­ses on the custo­mer. With mar­ke­ting auto­ma­ti­on, Det­lev Lou­is Motor­rad-Ver­triebs­ge­sell­schaft mbH accom­pa­nies each indi­vi­du­al custo­mer in his custo­mer jour­ney along the goals of the lifecy­cle, adap­ted to his cur­rent needs and the con­text of use. The focus is on the bene­fit for the custo­mer. Det­lev Lou­is Motor­rad-Ver­triebs­ge­sell­schaft mbH and artegic focus in par­ti­cu­lar on the quick and easy imple­men­ta­ti­on of mea­su­res in order to be able to react prompt­ly and fle­xi­b­ly to chan­ging mar­ket envi­ron­ments.

One of the most important tasks in the digi­tal dia­lo­gue mar­ke­ting of Det­lev Lou­is Motor­rad-Ver­triebs­ge­sell­schaft mbH is the deve­lop­ment of an in-depth under­stan­ding of data. In this con­text, Det­lev Lou­is Motor­rad-Ver­triebs­ge­sell­schaft mbH pla­ces par­ti­cu­lar­ly high demands on data pro­tec­tion and data secu­ri­ty. With many years of expe­ri­ence in the area of sen­si­ti­ve data as well as trend-set­ting, award-win­ning solu­ti­ons, artegic meets the­se hig­hest demands. The digi­tal mar­ke­ting sui­te ELAI­NE was deve­lo­ped espe­ci­al­ly for the imple­men­ta­ti­on of requi­re­ments from the European Gene­ral Data Pro­tec­tion Regu­la­ti­on (GDPR) and con­sistent­ly ful­fills, among other things, the requi­re­ments of Pri­va­cy by Design. artegic has alrea­dy recei­ved several inter­na­tio­nal awards for its spe­cial com­mit­ment to data pro­tec­tion and data secu­ri­ty, inclu­ding the ECO Inter­net Award, the Cased Secu­ri­ty Award and the Inter­na­tio­nal Busi­ness Award (Ste­vie). The ISO/IEC 27018 stan­dards cer­ti­fy artegic’s com­pli­an­ce with the hig­hest stan­dards of avai­la­bi­li­ty, con­fi­den­tia­li­ty and inte­gri­ty of cloud ser­vice data as well as data pro­tec­tion com­pli­an­ce wit­hin the frame­work of the GDPR.

Integration with Apteco FastStats

In addi­ti­on to artegic, Det­lev Lou­is Motor­rad-Ver­triebs­ge­sell­schaft mbH also reli­es on data ana­ly­tics pro­vi­der and artegic part­ner Apt­e­co. Tog­e­ther with Apt­e­co, mar­ke­ting-rele­vant data was iden­ti­fied and a con­so­li­da­ted data mart was set up. In order to gain an ana­ly­ti­cal under­stan­ding of the custo­mer from this data, Apteco’s Fast­Stats data ana­ly­tics tech­no­lo­gy was imple­men­ted. Bidi­rec­tio­n­al inte­gra­ti­on of Fast­Stats and ELAI­NE enab­les seam­less use of seg­men­ta­ti­on for cam­pai­gn manage­ment in ELAI­NE, for examp­le.

“It is of the utmost impor­t­an­ce for us to pro­vi­de our custo­mers only with the infor­ma­ti­on that is real­ly of inte­rest to them. The decisi­on in favor of ELAI­NE was based on its good usa­bi­li­ty and fast inte­gra­ti­on, which enab­les smooth regu­lar ope­ra­ti­on,” says Björn Ahlers, Head of Com­mu­ni­ca­ti­ons Deve­lop­ment at Det­lev Lou­is Motor­rad-Ver­triebs­ge­sell­schaft mbH.

“A custo­mer-centric custo­mer expe­ri­ence has beco­me a must, espe­ci­al­ly in such a dyna­mic mar­ket envi­ron­ment as retail. Howe­ver, it is not only a high level of data under­stan­ding and intel­li­gent com­mu­ni­ca­ti­on con­trol that are decisi­ve. Con­text ori­en­ta­ti­on and the abi­li­ty to react to the right moment at the hig­hest speed – in real time – have beco­me cru­ci­al. With Det­lev Lou­is Motor­rad-Ver­triebs­ge­sell­schaft mbH, we are plea­sed to be able to sup­port a com­pa­ny that is spe­ci­fi­cal­ly trans­forming the chal­len­ges for omnich­an­nel dea­lers into oppor­tu­nities wit­hin the frame­work of inno­va­ti­ve digi­tal mar­ke­ting com­mu­ni­ca­ti­on,” says Ste­fan von Lie­ven, CEO of artegic AG.