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Marketing Engineering

artegic AG » Marketing Engineering

Our vision for our customers reads: Marketing Excellence Online. Marketing Excellence Online means successful dialogue marketing by efficiently using the tools.

We support companies in the construction and development of their sustainable customer relations in B-to-C and B-to-B with IT-supported marketing, integrated via all online channels.

Our consulting and technology supports you in the: 

  • Legally compliant set-up, use and enhancement of customer data.
  • Sustainable online dialogues, at the right time, in the right place, with the right content.
  • Measuring and analysing of customer behaviour and efficiency.
  • Decreasing of operative expenditures through intelligent and dynamic marketing automation.

Our competence is based on trend-setting and award-winning solutions, the expertise from years of best practice with renowned customers and the know-how as an associated company of the Fraunhofer Gesellschaft e.V.

DPCA® Marketing Engineering

Marketing Engineering is the answer to increasing customer demands and growing marketing complexity. The goal: modern marketing with better results and less waste caused by process deficiencies and overhead.

We have developed DPCA® as a practical method from years of experience with international project customers encompassing different industry sectors. DPCA® step by step creates the right preconditions to maximise results and minimise operative efforts.


Keep you up to date with all the latest trends in dialogue marketing.