ELAINE Key Benefits for Retail and E-Commerce
Sales oriented online direct marketing must familiarise itself with the customer requirements and place the right offer at the right time. ELAINE is the ideal technology for sales oriented online direct marketing.
- Complete online direct marketing process with customised mailings.
- Conversion rate measurement and measurement up into the shop.
- Profiling according to freely definable attributes (interests / brands / buy history / etc.).
- Trigger and follow-up emails for cross and up-sells.
- One-click email generator for complete mailings in one step.
- Automated import of product and communication content from ERP system or web shop.
- Interfaces for customer data (CRM) and statistics (Data Warehouse).
- Call centre interface for subscriber management.