Social media marketing is primarily associated with campaigns of large B2B companies, such as brand manufacturers, business groups and telecommunication providers. However, as proven by artegic's recent study Online Dialogue Marketing in Retail, social media has also become an integral part in B2B small businesses. We will show you why social media marketing is important for B2B and how you can efficiently use the individual channels.
eCRM solution supports SAP-based service processes
artegic’s new ELAINE FIVE Online Dialogue CRM offers industrial enterprises with centralised SAP infrastructures a compatible interface with this new version of eCRM software. By linking SAP R/3 and SAP XI, bi-directional data transfer will become possible, e. g. from profile or transaction data. artegic has thus created a vital platform to efficiently build and expand online dialogue marketing tools.
Quick, simple and cost-effective - this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing.
This was the result of a study of 685 top companies from different industrial sectors, carried out by eCRM consulting and technology provider artegic. Accordingly, every second enterprise already employs email marketing, but a lot of potential is still wasted.
Read the take aways of the study...
Successful customer loyalty is a key in Business to Business (B2B) markets - especially in economically demanding times. In the search for efficient marketing methods for sales and customer retention, online channels continue to gain momentum. Leading these is email marketing with clear advantages such as speed, effectiveness and low costs. And the possibilities of email supported communication are not restricted to the classical newsletter. Customer acquisition and long-term strengthening of individual customer relations are becoming the focus...
Electronic trade marketing is increasingly becoming a direct and high-performance tool in the marketing mix of manufacturers for consumer electronics and hardware. ASUS, the market leader for mainboards and graphic cards now introduces ELAINE eCRM technology. Planned are the individualised communication for specialised dealers and marketing of premium offers amongst other services.