According to the recent study by management consultant Capgemini “Cars Online”, email marketing is the most important tool for customer retention and repurchase in the automotive market. The automotive sector stands out through its very long customer lifecycle phases. As a high-involvement product, the purchase of a car is usually preceded by an extensive interest phase and the subsequent ownership phase stretches out over several years. Email marketing allows a continuous and individual dialogue throughout the entire lifecycle, even over a period of several years. In a free report artegic AG demonstrates the benefits of email marketing in the individual customer lifecycle phases of the automotive market.
eCRM solution supports SAP-based service processes
artegic’s new ELAINE FIVE Online Dialogue CRM offers industrial enterprises with centralised SAP infrastructures a compatible interface with this new version of eCRM software. By linking SAP R/3 and SAP XI, bi-directional data transfer will become possible, e. g. from profile or transaction data. artegic has thus created a vital platform to efficiently build and expand online dialogue marketing tools.
Quick, simple and cost-effective - this is how managers in industrial enterprises rate their experiences with email marketing. No wonder that almost three thirds of enterprises can see a significant increase in email-supported direct marketing.
This was the result of a study of 685 top companies from different industrial sectors, carried out by eCRM consulting and technology provider artegic. Accordingly, every second enterprise already employs email marketing, but a lot of potential is still wasted.
Read the take aways of the study...
artegic implements B2B and B2C communication and integrated success measurement.