5 Digital Marketing Trends Until 2018 - from Customer-centric Experience to Realtime Marketing Automation
Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also incorporates the context of use and location-based services. Traditional buyer-seller relationships between customer and company are becoming more complex and must be understood in a more differentiated way. artegic has identified the five most important trends which will shape the marketing of companies until 2018.
Online CRM technology and consulting provider artegic AG has received the International Business Award 2015 (Stevie Award).
On 16th and 17th of September, Expo Cologne again welcomes one of world's most important digital economy trade fairs: the dmexco. Online CRM technology and consulting provider artegic will be there again, celebrating its 10th company anniversary in hall 7, stand A040/A042. artegic's focus at the fair this year will be real time marketing automation.
Online CRM technology and consulting provider artegic AG was presented with the ECO Internet Award in the category "Email Marketing". The company received the award for its real time marketing automation technology for the control of lifecycle communication based on context and response data analysis in real time. With this award, the ECO Association honours companies of the internet sector which enrich the market with innovative products or services.
Online CRM technology and consulting provider artegic AG has appointed Frank Michael (47) as a COO/CFO Board Member from 30th January 2015.