Online Dialogue Marketing is an established and indispensable element in the marketing mix of retail companies. eCRM consultant and technology provider artegic and the Institut ECC Handel carried out a survey examining the use, targets and forecasts for online marketing tools among B2C and B2B retail companies...


In the past few months, email marketing has advanced to one of the most important marketing topics in business-to-business. In a current study by artegic of top 100 companies, almost three quarters (72%) see a rise or even rapid increase of the significance of email marketing for their sector. Only 5% believe there has been a decrease in its relevance.

So, how does successful B2B dialogue marketing via email work? We have put together eleven essential tips for your business-to-business email marketing...


KAISER+KRAFT EUROPE, leading mail order specialist for office equipment, is introducing consulting and technology by German eCRM provider artegic. The highly integrated email dialogue marketing platform based on the ELAINE Online Dialogue CRM is being introduced in Germany, Sweden and Switzerland before its expansion into all 37 international affiliates of the KAISER+KRAFT EUROPE brand, as well as the B2B mail order specialists gaerner, gerdmans (Scandinavia) and Kwesto (Eastern Europe), which are part of the TAKKT group.

Core of the retail communication is an international email dialogue marketing platform, through which approximately one million B2B emails with offers of 50,000 products will be sent monthly.


// Tags: B-to-B // Sector: Retail

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