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KAISER+KRAFT EUROPE, leading mail order specialist for office equipment, is introducing consulting and technology by German eCRM provider artegic. The highly integrated email dialogue marketing platform based on the ELAINE Online Dialogue CRM is being introduced in Germany, Sweden and Switzerland before its expansion into all 37 international affiliates of the KAISER+KRAFT EUROPE brand, as well as the B2B mail order specialists gaerner, gerdmans (Scandinavia) and Kwesto (Eastern Europe), which are part of the TAKKT group.

Core of the retail communication is an international email dialogue marketing platform, through which approximately one million B2B emails with offers of 50,000 products will be sent monthly.


// Tags: B-to-B // Sector: Retail

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