Big Data is currently a hot topic. In the digital economy, Big Data has become an essential value-adding factor which can hardly be ignored by a company. However, the collection and processing of large data amounts is subject to a number of legal regulations, especially in a commercial environment. The reknowned international law firm Bird&Bird has created a checklist together with artegic 23 Questions on Big Data and Law to help companies avoid legal pitfalls when handling Big Data. The checklist deals with German law.
The next two years will give direction to the digital economy in Europe. After the current judgment from the Court of Justice of the European Union regarding Google search results, this shows that the European Union is moving a little bit further into the digital economy. Read our interview with interview Axel Voss (CDU) about the digital economy.
artegic AG, provider of technology and consulting for online CRM, receive certification for their company-wide information security management system according to ISO/IEC 27001 through TÜV Rheinland. This makes artegic one of the first international providers in the email marketing sector, who has been awarded this international standard for IT security. The
The ability to measure the user behaviour of each individual email marketing subscriber is an important tool for relevant and target-specific communication. Click profiles, for example, help to identify interests and serve these better. In practice, however, companies face a dilemma when it comes to the legally compliant collection and processing of personal response data.
With its current version of the ELAINE FIVE Online Dialog CRM, technology provider artegic is presenting a new solution for legally compliant marketing based on behaviour profiles.
The technically appropriate and legally compliant handling of personal data is an important duty, which is of public concern.
In its verdict, the Civil Chamber 23 of the Landgericht (District Court) Berlin prohibited providers of internet content the data retention of IP addresses. IP addresses are regularly collected in web server logfiles and analysed in statistics programs.
In a data privacy and security audit, artegic investigated the collection and storage of personal information in the context of the Ministry's online activities. The results led to a number of actions, which secure the legally compliant handling of such personal data.