Dispatching an email does not guarantee reception. When an email has been sent but not delivered, we speak of a "bounce". The goal of email marketing is to keep the bounce rate (proportion of bounces in the number of targeted email addresses) as low as possible. However, bounces can have many reasons, which each require a different course of actions.
The mobile internet is now a reality. The use of mobile data services via mobile phones has seen a massive increase in the last few years. A trend for which many companies, who use email marketing, seem insufficiently prepared.
Display handicaps, as well as special user preferences of mobile recipients are a challenge, which email marketers need to deal with, if they do not wish to alienate this important target group.
A free checklist recently published by ECRM technology provider artegic offers support. It explains the key aspects to take into consideration when starting your mobile email marketing.