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6 in 10 marketers believe that a switch from the double opt-in procedure to an opt-out procedure would have a damaging effect on the channel email marketing. This is the conclusion of a current study by artegic AG. 72.2% believe that the change to the opt-out procedure would have a negative effect on the acceptance of email as a medium. 76.6% view a change as negative for consumers.

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According to the recent study by management consultant Capgemini “Cars Online”, email marketing is the most important tool for customer retention and repurchase in the automotive market. The automotive sector stands out through its very long customer lifecycle phases. As a high-involvement product, the purchase of a car is usually preceded by an extensive interest phase and the subsequent ownership phase stretches out over several years. Email marketing allows a continuous and individual dialogue throughout the entire lifecycle, even over a period of several years. In a free report artegic AG demonstrates the benefits of email marketing in the individual customer lifecycle phases of the automotive market.

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// Tags: Email Marketing // Sector: other Industries

Establishing a single customer view at each touchpoint breaks with the traditional perspective of focussing on one marketing channel and puts the user – who no longer differentiates between different channels – at the very centre. Legal Big Data is shifting the focus from data collection to legally-compliant data use. Marketing engineering refers to the increasing fusion of marketing and IT processes. These are only three of the eight trends in digital marketing, identified by artegic for 2015.

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From 10th- 11th September, the expo centre Cologne will host the dmexco, one of the worldwide most important industry exhibitions for digital economy. This years, online CRM technology and consulting provider artegic AG will demonstrate at stand 42/44 in hall 7 how marketing engineering – the integration of IT and marketing – enables more effective cross-channel dialogue marketing with more efficient resources. In a brand new industry report available from the artegic stand, visitors will learn how retail can benefit from marketing engineering. Free exhibition tickets are available at https://www.artegic.com/dmexco-trade-fair

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Increasing user demands meet with more pressure on efficiency and more touchpoints which need to be taken into consideration. This could sum up the current development of digital marketing. artegic has forecast which important trends will result from this over the next two years and is publishing these compiled trends in a Free Whitepaper Download.

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