On 16th and 17th of September, Expo Cologne again welcomes one of world's most important digital economy trade fairs: the dmexco. Online CRM technology and consulting provider artegic will be there again, celebrating its 10th company anniversary in hall 7, stand A040/A042. artegic's focus at the fair this year will be real time marketing automation.
Online CRM technology and consulting provider artegic AG was presented with the ECO Internet Award in the category "Email Marketing". The company received the award for its real time marketing automation technology for the control of lifecycle communication based on context and response data analysis in real time. With this award, the ECO Association honours companies of the internet sector which enrich the market with innovative products or services.
Online CRM technology and consulting provider artegic AG has appointed Frank Michael (47) as a COO/CFO Board Member from 30th January 2015.
6 in 10 marketers believe that a switch from the double opt-in procedure to an opt-out procedure would have a damaging effect on the channel email marketing. This is the conclusion of a current study by artegic AG. 72.2% believe that the change to the opt-out procedure would have a negative effect on the acceptance of email as a medium. 76.6% view a change as negative for consumers.
Big Data is currently a hot topic. In the digital economy, Big Data has become an essential value-adding factor which can hardly be ignored by a company. However, the collection and processing of large data amounts is subject to a number of legal regulations, especially in a commercial environment. The reknowned international law firm Bird&Bird has created a checklist together with artegic 23 Questions on Big Data and Law to help companies avoid legal pitfalls when handling Big Data. The checklist deals with German law.