PAYBACK (an American Express company), Germany's leading loyalty programme as well as largest multi-channel marketing platform and artegic, consulting and technology provider for digital CRM, expand their collaboration. In addition to operating the e-dialogue platform for newsletters and campaigns, PAYBACK is now looking at realising new and innovative applications. PAYBACK is one of the largest marketing platforms wordwide and reaches more than 30 million customers in Germany through offline, online and mobile channels with over 28 million users. Core of the digital dialogue marketing platform is a content processing and workflow solution developed by artegic for the efficient collaboration between PAYBACK and over 650 partners and agencies. By using artegic's content processing solutions, PAYBACK has already been able to cut more than 25% of its total expenditure of time invested in the creation of newsletter campaigns. Furthermore, artegic sends email communication and lifecycle communication on point balance of the PAYBACK users via its own international delivery platform PAYBACK and artegic have been working together since 2010.
On 14th and 15th September 2016, the Digital Economy Exhibition dmexco will open its gates again in Cologne. At stand A040 in hall 7, digital CRM provider artegic AG will be demonstrating how to implement industry-specific digital best-in-class direct marketing for better results with more efficient use of tools, adapted to each business model.
5 Digital Marketing Trends Until 2018 - from Customer-centric Experience to Realtime Marketing Automation
Marketing is taking on a leading role in the digital transformation. Traditional campaign management has become worn out and is giving way to dynamic real-time communication. The Internet of Things opens up a number of new communication channels, contexts and data sources. Mobile marketing no longer only consists of mobile optimised measures but now also incorporates the context of use and location-based services. Traditional buyer-seller relationships between customer and company are becoming more complex and must be understood in a more differentiated way. artegic has identified the five most important trends which will shape the marketing of companies until 2018.
Online CRM technology and consulting provider artegic AG has received the International Business Award 2015 (Stevie Award).
On 16th and 17th of September, Expo Cologne again welcomes one of world's most important digital economy trade fairs: the dmexco. Online CRM technology and consulting provider artegic will be there again, celebrating its 10th company anniversary in hall 7, stand A040/A042. artegic's focus at the fair this year will be real time marketing automation.