Online CRM technology and consulting provider artegic AG has appointed Frank Michael (47) as a COO/CFO Board Member from 30th January 2015.
6 in 10 marketers believe that a switch from the double opt-in procedure to an opt-out procedure would have a damaging effect on the channel email marketing. This is the conclusion of a current study by artegic AG. 72.2% believe that the change to the opt-out procedure would have a negative effect on the acceptance of email as a medium. 76.6% view a change as negative for consumers.
Big Data is currently a hot topic. In the digital economy, Big Data has become an essential value-adding factor which can hardly be ignored by a company. However, the collection and processing of large data amounts is subject to a number of legal regulations, especially in a commercial environment. The reknowned international law firm Bird&Bird has created a checklist together with artegic 23 Questions on Big Data and Law to help companies avoid legal pitfalls when handling Big Data. The checklist deals with German law.
According to the recent study by management consultant Capgemini “Cars Online”, email marketing is the most important tool for customer retention and repurchase in the automotive market. The automotive sector stands out through its very long customer lifecycle phases. As a high-involvement product, the purchase of a car is usually preceded by an extensive interest phase and the subsequent ownership phase stretches out over several years. Email marketing allows a continuous and individual dialogue throughout the entire lifecycle, even over a period of several years. In a free report artegic AG demonstrates the benefits of email marketing in the individual customer lifecycle phases of the automotive market.
artegic releases 8 digital marketing trends for 2015: marketing engineering, single customer view, legal big data...
Establishing a single customer view at each touchpoint breaks with the traditional perspective of focussing on one marketing channel and puts the user – who no longer differentiates between different channels – at the very centre. Legal Big Data is shifting the focus from data collection to legally-compliant data use. Marketing engineering refers to the increasing fusion of marketing and IT processes. These are only three of the eight trends in digital marketing, identified by artegic for 2015.