ELAINE FIVE SAP interface makes industrial enterprises ready for online dialogue marketing

eCRM solu­ti­on sup­ports SAP-based ser­vice pro­ces­ses

artegic’s new ELAI­NE FIVE Online Dia­lo­gue CRM offers indus­tri­al enter­pri­ses with cen­tra­li­sed SAP infra­st­ruc­tures a com­pa­ti­ble inter­face with this new ver­si­on of eCRM soft­ware. By lin­king SAP R/3 and SAP XI, bi-direc­tio­n­al data trans­fer will beco­me pos­si­ble, e. g. from pro­fi­le or tran­sac­tion data. artegic has thus crea­ted a vital plat­form to effi­ci­ent­ly build and expand online dia­lo­gue mar­ke­ting tools.

An essential basis for the professionalisation of online dialogues

A recent indus­tri­al stu­dy car­ri­ed out by artegic con­fir­med that indus­tri­al enter­pri­ses are rus­hing to catch up in the are­as of email and online dia­lo­gue mar­ke­ting.

Accord­ing to the stu­dy, almost three quar­ters of par­ti­ci­pants see an increa­se in the signi­fi­can­ce of email-sup­por­ted direct mar­ke­ting. The new ver­si­on of eCRM soft­ware ELAI­NE with its SAP inter­face pro­vi­des the best pre-requi­si­te.

A solution with simple operation and automatic synchronisation

ELAINE’s user-fri­end­ly manage­ment or hand­ling enab­les easy exchan­ge of pro­fi­le and tran­sac­tion data bet­ween sys­tems. New­ly crea­ted data fields in SAP are auto­ma­ti­cal­ly syn­chro­nis­ed in the same way as new attri­bu­tes or new values. Addi­tio­nal­ly, the lin­king via the SAP Pro­cess Inte­gra­ti­on (SAP PI, form­er­ly SAP Exchan­ge Infra­st­ruc­tu­re XI) is pos­si­ble. The midd­le­wa­re of the SAP Net­Wea­ver modu­le links SAP and non-SAP sys­tems.

“Ser­vice pro­ces­ses, which from expe­ri­ence, are par­ti­cu­lar­ly important for custo­mer reten­ti­on in the B2B sec­tor, can now be sup­por­ted in a sustainab­le way thanks to the inter­faces”, says Ste­fan von Lie­ven, artegic CEO, about the most important bene­fit of the new eCRM sui­te for indus­tri­al enter­pri­ses. The expan­ded fea­tures of the new solu­ti­on have deve­lo­ped not least due to the inten­si­ve col­la­bo­ra­ti­on with artegic’s custo­mers. “In this way, we could ensu­re that our impro­ve­ments are tailor-made for the spe­ci­fic requi­re­ments of each enter­pri­se. This also app­lies for the indus­try sec­tor, whe­re online dia­lo­gue mar­ke­ting is beco­m­ing a lea­ding topic this year”, con­clu­des Ste­fan von Lie­ven.