powerful digital CRM data platform

How well do you know your customers? With digital CRM, you can continuously collect customer data at all relevant (digital) touchpoints and process this automatically for communications in digital dialogue marketing. The challenge is to respond to events with communication as quickly as possible and without any delays and, at the same time, maintain an overview of the customer data pool.

With ELAINE® you have a powerful digital CRM data platform for your digital channels at your disposal. Use ELAINE® as a central database for your digital dialogue marketing. Thanks to the extensive, user-friendly interfaces, ELAINE® integrates seamlessly into your existing CRM and data infrastructure. Real-time synchronisation processes guarantee that data pools are consistently up to date.

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Digital CRM facts


ROI achieved on average by correctly implemented CRM systems (Forrester Consulting)

higher conversion rates can be achieved in sales using CRM software (Cloudswave)

of companies using CRM were able to improve their customer relations (Super Office)

lower costs can be achieved in customer service thanks to CRM (Microsoft)

Checklist: 21 tips for more and better data

How do you get important user data besides their email address, such as their telephone number or a broad opt-in for person-specific measurement of responses? How do you ensure that the user is also providing their correct data? How to you separate the real users from the spambots?

In this checklist, we show you how you can increase the scope and quality of the data you receive.

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The digital CRM capabilities of ELAINE®

Application cases for digital CRM with ELAINE®

  • Track all of your customers’ responses in digital dialogue marketing and create extensive customer profiles with any number of data fields per customer.
  • Use the ELAINE® API to compile customer data even from third-party systems (e.g. online shop, web tracking or location-based app) in a central customer profile in ELAINE®.
  • Profile your customers in a fully GDPR-compliant way with award-winning privacy admission control technology from ELAINE®.
  • Use all existing data for selection as a trigger in the automated control of campaigns, right up to one-to-one personalisation of your marketing measures.
  • Keep your customer profiles up-to-date at all times when synchronising new or changed data in real time.
  • Transform leads into customers through lead nurturing with personalised content, adapted to the current decision-making status.
  • Visualise the relationship with every single customer using extensive customer and sales funnel statistics.
  • Reduce your sales team’s workload with automated scoring and routing of leads based on criteria defined by you.
  • Increase your efficiency through centralised management of all customers in one ELAINE® area.
  • Implement automated measures for profile completion in order to enrich your customer profiles successively with further data.

ELAINE® selections

ELAINE® offers comprehensive selection options for creating target groups and filters for your communications. Use all existing data (e.g. response data, scoring data, age of address, group membership or received messages) to create complex selections in an intuitive drag and drop editor.
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Digital CRM posts from our blog

Online CRM – artegic AG The Marketing Engineers Blog

A self-service center is a personal area of a user on the website of a company where he can manage his profile. With the help of a self-service center, users of digital services can, for example, add and change personal data themselves, transmit enquiries, obtain new services, or change existing services. Through the customer-controlled administration ...

The post Advantages of a self-service center in email marketing appeared first on artegic AG The Marketing Engineers Blog.

E-mail marketing is a classic in digital dialogue marketing for B2B companies, whether they are suppliers, engineering specialists, or wholesalers. Effective, with the highest return on investment of all digital marketing channels, and above all: efficient. E-mail marketing is an indispensable component in the digital marketing mix of B2B companies. In this blog post series ...

The post Tip For E-Mail Marketing In B2B – Use Easy Response Tools appeared first on artegic AG The Marketing Engineers Blog.

If you look at the simple growth rates of this business model, the answer is quickly formulated. Statistics such as 3,000 percent increased web traffic in the last three years and 200 percent annual growth since 2011 are basically speaking for themselves. So it’s no wonder that there are now subscription boxes for each and ...

The post Subscription Box Models – The New Stars in E-Commerce? appeared first on artegic AG The Marketing Engineers Blog.

Downloads and demo request

Want to learn more about digital CRM with ELAINE®? Request our ELAINE® brochure and checklist now, or apply for demo access! Just complete the following form. To receive the documents, please also click on the desired cover. If you apply for demo access, we will contact you by phone.
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