are generated by individualized emails compared to non-individualized emails.
in email creation can be realized through efficient content processing.
can be achieved through intelligent testing of email marketing campaigns.
are attainable by integrating interactive elements into emails.
Leading email marketers rely on ELAINE for high-end email marketing: highly individualized, automated, real-time, 100% GDPR-compliant and easy to integrate with your existing system landscape.
Individualized emails for every single customer, just like PAYBACK! Customer retention with CRM, order and tracking data in transactional emails, just like REWE! Triple-digit result uplifts through multivariate testing, just like RTL!
- Customization: Individualize all elements of your emails – accurately for each individual customer.
- Integration: Use data, content and triggers from third-party systems without IT expense.
- Marketing Automation: Automate your email communication and link it to any event.
- Content Processing: Become more efficient with automated processing and real-time integration of dynamic content.
- Testing: Optimize your email marketing with various testing methods.
- Realtime: React to events in seconds or adapt content live to the current context as it is opened.
- Data Protection: Track all reactions of your customers – of course GDPR-compliant and ISO 27001 & ISO 27018 certified.
- Interactivity: Use multi-level surveys, micro stores, menus and other interactive elements in your emails.
We are committed to the highest standards of data protection and data security. With ELAINE, you track your customers’ response data 100% GDPR-compliant.
The award-winning ELAINE Privacy Admission Control function allows you to control individual tracking options depending on each customer’s data usage declaration.
Privacy by Default is a key guiding principle of ELAINE to make legally compliant email marketing as easy as possible for you. ELAINE is also suitable for processing highly sensitive data, such as from the insurance, banking or healthcare sectors.
We are certified according to ISO 27001, ISO 27018 and the criteria of the Certified Senders Alliance (CSA) and bear the “Software Hosted in Germany” seal for our hosting of data and technology in Germany.