25 Most Important Performance Figures in Email Marketing
Comprehensive benchmarking is one the great strengths of email marketing. Each recipient response can be measured and, provided there is the appropriate consent, it can even be assigned to individual users. However, in addition to measurableresponses, other KPIs also play a role: quality indicators determining the recipients activity and loyalty, as well as monetary values determining the financial success and expenditures.
The checklist "The 25 Most Important Performance Figures in Email Marketing" presents the most important KPI in email marketing and shows how to calculate them.