Compliance and Digital Dialogue Marketing
How can finance marketers achieve better results in digital dialogue marketing despite increasing compliance requirements? Banks and insurance companies must meet a number of regulatory requirements, including the two-factor authentication required by PSD2. But compliance is more than just an obligation. Meeting high standards for data protection and security increases customer confidence in digital services. Adherence to compliance requirements thus becomes a competitive advantage in digital dialogue marketing.
Challenges and Solutions for the finance sector
In our "Industry Report: Marketing Engineering in Finance" we show you what challenges and solutions banks and insurance companies face in digital dialogue marketing and what skills they need to build up to create a customer-centric customer experience. We present to you the tasks in the fields of Data, Process, Communication, Analytics, and Compliance that marketers in the financial sector have to fulfil in order to conduct truly customer-centric marketing.
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