The financial sector is experiencing challenging times. Whether in banking, insurance or financial services such as construction finance: customer relationships are increasingly being digitalized. The point-of-sale is losing importance as more and more services are digitally mapped.
Digital services are growing in importance in the financial sector, the expectations of users of these digital services are simultaneously rising, especially regarding marketing and service communication in the context of customer relations. User expect a simple and especially an individualized customer experience.
Our industry report deals with the topic of digital service and marketing communication especially in financial sector. We discuss among other things the issue of compliance, as banks and insurance companies have to fulfil a number of regulatory requirements, e.g. the strong authentification required by PSD2. In addition we point out answers and measures on the basis of case studies and examples. The report has 51 pages.