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ELAINE® Realtime CRM Automation

 

ELAINE® is the multi-award winning next generation of digital marketing suites for powerful digital cross-channel dialogue marketing in real time. ELAINE® helps you to understand your customers, use your opportunities in the customer lifecycle and start the right communication at the right moment. Better results with less operational expenses.

 

MARKETING ENGINEERING

ELAINE® is your platform for successful marketing engineering in digital dialogues. Secure collection of customer data, targeted communication, efficient processes and comprehensive insights for amazing results

CROSS-CHANNEL DIGITAL DIALOGUE

Implement a consistent customer experience in digital dialogue marketing via email, SMS, mobile messenger, app push and social media

360° CUSTOMER CENTRIC

Best-in-class communication: highly individualised at each touchpoint within a customer’s lifecycle

REALTIME

Respond in real-time to customer triggers, at the right time, in the right context, over the right channel and with the right content

Einfache-Bedienung

EASY TO USE

Model even complex marketing automation via a simple drag and drop interface with the ingenious ELAINE® Campaign Designer

CONTEXTUAL

Dynamic, real-time content adaptation tailors up-to-the moment content based on the terminal device, geolocation, weather, stock levels or other contexts

PRIVACY-COMPLIANT DATA TRACKING

ELAINE’s® multi-award-winning permissions management lets you harness the possibilities of modern, tracking-based marketing while complying with data protection regulations

Location-Based

LOCATION-BASED MARKETING

Integrate proximity/geo-location applications with terminal-specific communication, apps and push messages in real-time

YOUR OWN APPS & PLUG-INS

Maximise process efficiency through workflow apps and new applications with your own plug-ins

INTEGRABILITY & FLEXIBILITY

Integrate ELAINE® flexibly and seamlessly into your existing CRM, ERP, PIM, tracking and data warehouse infrastructure


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ELAINE® is different:
ELAINE® is Real Time Marketing & CRM Automation

Traditional CRM was mostly static and with limited marketing functions. Campaign management systems are slow to respond and cannot focus on individual customers.. ELAINE® is the next generation of digital customer communication. It combines the highly customer-centred view of a CRM with state-of-the-art marketing abilities: real-time and automated for maximal individualisation of time, context and content.

ELAINE® IS REAL-TIME MARKETING & CRM AUTOMATION


Three aspects for ELAINE®

ELAINE® IS THE NEXT GENERATION OF DIGITAL DIALOGUE

Your customers expect a best-in-class marketing and service experience. With ELAINE®, you have the right base: customer-centred, cross-channel, ultra-responsive or real-time, context-sensitive, highly individualised, relevant and legally compliant.

LESS EFFORT THANKS TO SMART WORKFLOWS AND EASY OPERATION

With ELAINE®, you keep an overview, even in complex marketing tasks and you can control your communication in an easy and efficient way. Enable your marketing team with a comprehensive, well-engineered function set for customer-centred digital dialogue marketing in one solution.

ELAINE® SEAMLESSLY INTEGRATES IN YOUR WORLD. BETTER RESULTS. TODAY.

CRM, ERP, CMS, data warehouse, webshop, tracking, campaign planning: ELAINE® means quick time-to-market and less IT investment due to proven interfaces and maximal seamless integrability. Unique: the enterprise framework for individual business plug-ins and workflow apps.

START STEP BY STEP FOR MORE SUCCESS IN THE DIGITAL DIALOGUE.

ELAINE® is a modular enterprise framework. Start with the right base for your success and ensure developability for the future. With the best-practice kit for your digital dialogue marketing application.


Download & Whitepaper

 

You can find all brochures, whitepapers and other information on ELAINE® here:

 

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Why ELAINE®?

#1

ELAINE® is the best European marketing suite for customer-centred marketing (iBusiness 2016)

412%

higher return-on-investment through intelligent marketing automation (Source: Certona)

2.7Mrd

emails, mobile and social media messages monthly via artegic's ELAINE® technology.

82%

of German internet users are in contact with companies via artegic's technology.


  • Activate your customers for more sales and higher engagement.
  • Never again miss opportunities at the POS: with ELAINE®'s location-based marketing you can reach your customers exactly at the right moment and on site.
  • Win back abandoned shopping carts in ecommerce. Automated and with cross-channel retargeting.
  • Clever linking online and offline with ELAINE®'s consistent dialogue marketing.
  • Do you get to know your customers? Interests, purchase motives or willingness to share: intelligent profiling with ELAINE® makes it possible.
  • Lower the expenditure with intelligent content processing in ELAINE®. Import product management briefings directly and have them machine-readable? No problem with ELAINE®.

ELAINE® Realtime rMOS Core Technology

ELAINE® is an enterprise marketing automation solution which is designed for successful, customer-centred digital marketing used by globally leading marketers. ELAINE® was specifically developed to support the four success factors in the digital dialogue: data-based customer knowledge, process automation, cross-channel real-time dialogue control and valid insights for result-focussed optimisation. At the heart of ELAINE® is the ELAINE® Real-time Marketing Operation Core (rMOS). With its application which was developed especially for seamless integration, ELAINE® does not only achieve quick time-to-market for real results but also innovative process efficiency through intelligent automation and individual workflow apps.


Test ELAINE®

 

Request your demo access and experience the services of ELAINE®.