ELAINE
Lift your marketing
to the next level
Why customers chose Customer Engagement with ELAINE
Valuable customer relationships: highly individualised, automated and cross-channel. ELAINE is the rapidly deployable and extremely flexible customer engagement platform that enables marketing teams in companies to implement sustainably successful dialogue marketing with significantly better results and less operational effort.
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more Individualised emails generate transactions than non-individualised emails.
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time savings in email creation can be realised through efficient content processing.
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uplift in results can be achieved in the long term through intelligent testing of email marketing campaigns.
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more product reviews are possible through the integration of interactive elements in emails.
ELAINE MARKETING AUTOMATION
Maximum personalisation for customers – in the perfect channel at the perfect time. With ELAINE, you can create highly personalised interactions quickly and effortlessly.
Automate marketing, data processing, processes and workflows for exactly the right moment.
ELAINE TRANSACTIONAL MESSAGE HUB
Use transactional emails as a marketing booster in the customer journey: gain opt-ins, generate additional sales, avoid returns – with the ELAINE Transactional Message Hub.
Convert your existing transactional emails into high-quality HTML emails in real time during dispatch and enrich them with individualised marketing and service content. The ELAINE Transactional Message Hub optimises and ensures the delivery of your transactional mails.
ELAINE HIGHLIGHTS
NEXT LEVEL EMAIL MARKETING
Leading email marketers rely on ELAINE for their email marketing: highly customised, automated, real-time capable, 100% GDPR-compliant and easy to integrate with your existing system landscape.
Individualised emails for every single customer like PAYBACK! Customer retention with CRM, order and tracking data in transactional emails such as REWE! Three-digit result uplifts through multivariate testing such as RTL!
INTERACTIVE EMAILS
Interactive content in emails leads to higher user engagement and more attention in email marketing. And yet interactive content is still rare in email marketing.
Easily integrate interactive message elements into your emails. In ELAINE, you can integrate several different interactive components, e.g. a micro-shop, into your emails using drag & drop and edit them in the ELAINE Message Editor.
MULTIVARIATE TESTING FOR PERFECT RESULTS
Use multivariate testing with ELAINE and increase the acquisition of new customers via email marketing, for example.
Automated, multivariate tests with more than 150 communication variants in a multi-stage campaign can be used to identify and optimise the criteria that are relevant for customer acquisition using numerous parameters – supported by AI!
Valesca Gräber
Digital Marketing Consultant, Key-Work
ELAINE is the perfect tool for holistic, data-based email marketing. Transactional emails and complex automations offer a wide range of possibilities for an optimal customer-centric approach. And thanks to the extensive editor, personalised mailings can be designed in no time at all.
Anika Seidl
Teamleader CRM & Loyalty, Ravensburger
ELAINE has given our email marketing a boost towards automation and personalisation, while simplifying our processes. Thanks to the flexible interface, the software could be embedded into our existing infrastructure.
Marco Müller
Expertise Lead in the area Base & Core Services , ING Germany
artegic convinced us both with their know-how and many years of experience in real-time marketing automation as well as with their high compliance and enterprise IT standards.
Melanie Morsch
Digital Customer Experience Manager, CosmosDirekt
In artegic we have found the right partner to make even better use of our customer data and to make our digital dialogue marketing even more customer-centric and efficient.
Robert Dube
Head of Video On Demand, RTL Interactive
artegic has supported us from the very beginning with its well-founded experience, both in their expertise for digital customer communication as well as with the necessary technical solution competence.
Mark Brauch
Director Directmarketing + Reach, PAYBACK GmbH, Part of the American Express Group
artegic offers us the technical solution to successfully and efficiently map the process for up to real-time personalized communication. With ELAINE we have found the right technological platform for our demanding tasks.