Marketing engineering at the dmexco 2014

From 10th- 11th Sep­tem­ber, the expo cent­re Colo­gne will host the dmex­co, one of the world­wi­de most important indus­try exhi­bi­ti­ons for digi­tal eco­no­my. This years, online CRM tech­no­lo­gy and con­sul­ting pro­vi­der artegic AG will demons­tra­te at stand 42/44 in hall 7 how mar­ke­ting engi­nee­ring – the inte­gra­ti­on of IT and mar­ke­ting – enab­les more effec­tive cross-chan­nel dia­lo­gue mar­ke­ting with more effi­ci­ent resour­ces. In a brand new indus­try report avail­ab­le from the artegic stand, visi­tors will learn how retail can bene­fit from mar­ke­ting engi­nee­ring. Free exhi­bi­ti­on tickets are avail­ab­le at

Digi­tal mar­ke­ting is facing the big chal­len­ge to meet increa­sing user demands on rele­vant cross-chan­nel com­mu­ni­ca­ti­on while at the same time mana­ging the gro­wing com­ple­xi­ty of the pro­ces­ses and data stocks invol­ved, as well as dealing with the increa­sing cost pres­su­re. Wit­hout IT sup­port, this goal will beco­me unt­hin­ka­ble in the future. Mar­ke­ting engi­nee­ring will the­re­fo­re beco­me a key activi­ty in digi­tal mar­ke­ting. Pre­ci­se com­mu­ni­ca­ti­on with high­ly indi­vi­dua­li­sed con­tent? Obtai­ning com­pre­hen­si­ve, legal­ly usable custo­mer data? Cost and time savings through more effi­ci­ent mar­ke­ting pro­ces­ses? An impro­ved data view to opti­mi­se mar­ke­ting mea­su­res? artegic will show you how to imple­ment the­se requi­re­ments.

artegic is the effec­tive con­nec­tion of mar­ke­ting and IT. We sup­port com­pa­nies to signi­fi­cant­ly impro­ve their results through tech­no­lo­gy for mar­ke­ting auto­ma­ti­on and online CRM, mar­ke­ting pro­cess opti­mi­sa­ti­on as well as know-how for custo­mer-cent­red online dia­lo­gue com­mu­ni­ca­ti­on via email, mobi­le and soci­al media.

Free exhibition tickets and appointments

dmex­co 2014 will take place from 10th – 11th Sep­tem­ber at the Expo Cent­re Colo­gne. artegic will be in hall 7, stand 42/44. Appoint­ments with the experts of the artegic AG, as well as free exhi­bi­ti­on tickets are avail­ab­le at