Marketing engineering in finance: better results despite high complience requirements

artegic AG publishes the exten­si­ve ” Indus­try Report: Mar­ke­ting Engi­nee­ring in Finan­ce” for free down­load. The report shows how banks, insuran­ce com­pa­nies, and finan­ci­al ser­vice pro­vi­ders can achie­ve bet­ter results with more effi­ci­ent use of resour­ces in digi­tal mar­ke­ting despi­te increa­sing com­pli­an­ce requi­re­ments.

Digi­tal ser­vices are beco­m­ing increa­singly important in the finan­ci­al sec­tor, whe­ther online ban­king or digi­tal direct sales for insuran­ce com­pa­nies. The expec­ta­ti­ons of users of the­se digi­tal ser­vices are rising, espe­ci­al­ly of mar­ke­ting and ser­vice com­mu­ni­ca­ti­on in the con­text of custo­mer rela­ti­ons. Users expect a simp­le and espe­ci­al­ly indi­vi­dua­li­zed custo­mer expe­ri­ence.

In order to meet the­se expec­ta­ti­ons and to remo­ve hurd­les that stand in the way of this goal (e.g. com­ple­xi­ty in pro­ces­ses), com­pa­nies must deve­lop skills in the cen­tral fields of mar­ke­ting engi­nee­ring: data, pro­cess, com­mu­ni­ca­ti­on, ana­ly­tics and com­pli­an­ce. In the “Indus­try Report: Mar­ke­ting Engi­nee­ring in Finan­ce” artegic shows which skills the­se are and what finan­ci­al com­pa­nies have to do to gain the­se skills.

Competitive advantages through compliance

The field of com­pli­an­ce plays an out­stan­ding role in the finan­ci­al sec­tor, as banks and insuran­ce com­pa­nies have to ful­fil a num­ber of regu­lato­ry requi­re­ments (e.g. the strong authen­ti­ca­ti­on requi­red by PSD2). But com­pli­an­ce is not only a com­pul­so­ry topic. High com­pli­an­ce stan­dards increa­se the con­fi­dence of custo­mers in digi­tal ser­vices and thus beco­me a com­pe­ti­ti­ve advan­ta­ge. artegic shows in the “Indus­try Report: Mar­ke­ting Engi­nee­ring in Finan­ce” what impor­t­an­ce com­pli­an­ce has in the digi­tal mar­ke­ting of finan­ci­al com­pa­nies and how high com­pli­an­ce stan­dards can be inte­gra­ted into mar­ke­ting pro­ces­ses.

Receive industry report for free download

The ” Indus­try Report: Mar­ke­ting Engi­nee­ring in Finan­ce ” is now avail­ab­le for free down­load. Sim­ply click on the cover of the report below and fill out the form to recei­ve the down­load.

Thumb Industry Report: Marketing Engineering in Finance
Industry Report: Marketing Engineering in Finance
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