artegic AG publishes the extensive ” Industry Report: Marketing Engineering in Finance” for free download. The report shows how banks, insurance companies, and financial service providers can achieve better results with more efficient use of resources in digital marketing despite increasing compliance requirements.
Digital services are becoming increasingly important in the financial sector, whether online banking or digital direct sales for insurance companies. The expectations of users of these digital services are rising, especially of marketing and service communication in the context of customer relations. Users expect a simple and especially individualized customer experience.
In order to meet these expectations and to remove hurdles that stand in the way of this goal (e.g. complexity in processes), companies must develop skills in the central fields of marketing engineering: data, process, communication, analytics and compliance. In the “Industry Report: Marketing Engineering in Finance” artegic shows which skills these are and what financial companies have to do to gain these skills.
The field of compliance plays an outstanding role in the financial sector, as banks and insurance companies have to fulfil a number of regulatory requirements (e.g. the strong authentication required by PSD2). But compliance is not only a compulsory topic. High compliance standards increase the confidence of customers in digital services and thus become a competitive advantage. artegic shows in the “Industry Report: Marketing Engineering in Finance” what importance compliance has in the digital marketing of financial companies and how high compliance standards can be integrated into marketing processes.
The ” Industry Report: Marketing Engineering in Finance ” is now available for free download. Simply click on the cover of the report below and fill out the form to receive the download.