90 percent of marketers say that an individually tailored customer experience is very important. But only in 20 percent of cases does this work in practice.
Why is that? It’s because of complexity, operational hurdles and often outdated and insufficiently linked IT infrastructure.
What can you do? The solution is called agile marketing engineering: The smart way to successful marketing use cases without expensive conversion of your IT systems. We are the software for your agile marketing engineering.